APAC GTM Lead — Decibel

Location: APAC (remote-friendly)

Team: Growth & Go-To-Market

Role Type: Full-time

Decibel is a fully onchain global derivatives exchange designed for speed, scale, and composability—pushing the frontier of how markets trade onchain. We’re looking for a sharp, resourceful, and deeply crypto-native APAC GTM Lead to own our regional growth engine and drive trading volume across the APAC markets.

This role sits at the intersection of growth, partnerships, and high-touch BD. You will activate and scale Decibel’s presence across APAC through KOLs, affiliates, whales, and high-volume traders—building durable distribution loops and cultivating relationships that generate deep liquidity and sustained volume.

Key Responsibilities

Regional GTM & Growth

• Build and execute Decibel’s GTM strategy across APAC, prioritizing distribution channels that drive measurable trading volume.
• Own performance metrics for user acquisition, active trading users, and regional volume growth.

KOL & Influencer Strategy

• Serve as the primary liaison with a regional KOL agency.
• Evaluate, onboard, and manage KOLs across multiple markets.
• Lead campaign planning, execution, and optimization; ensure alignment with Decibel’s brand and target user segments.

Affiliate & Referrals Program

• Design, launch, and scale Decibel’s APAC affiliate program.
• Partner with head of decibel foundation to build and implement incentive structures that attract high-quality traders, not just traffic.
• Manage dashboards, tracking, payouts, fraud monitoring, and optimizations.

Whale & VIP Relationship Management

• Identify, target, and onboard high-volume traders and prop groups.
• Manage the VIP program, including tier structures, rebates, incentives, and personalized support.
• Build long-term, trusted relationships that convert into sustained weekly volume.

BD & Partnerships

• Develop relationships with trading communities, market makers, regional prop desks, and local crypto institutions.
• Evaluate and pursue growth partnerships (media, communities, trading tools, aggregators) that amplify reach.

Market Insights & Feedback Loop

• Serve as the APAC voice for user needs; collect insights from traders and partners.
• Work closely with Product, Marketing, and Operations to refine features, campaigns, and market strategies.

Key Skills & Experience

• 5+ years experience in crypto growth, BD, GTM, or trading-focused partnerships in APAC.
• Deep APAC ecosystem knowledge — KOLs, communities, local platforms, and trading cultures across KR/CN/SEA.
• Proven track record running affiliate/referral programs or influencer/channel-driven growth loops.
• Experience working directly with whales, prop firms, or VIP traders; ability to build trust and close high-impact relationships.
• Strong understanding of perps, derivatives, CEX/DEX trading, and incentive mechanics.
• Analytical mindset with comfort around KPIs, volume analysis, trader segmentation, and incentive modeling.
• Ability to operate autonomously in a fast-paced, zero-to-one environment.
• Strong communication and negotiation skills across diverse cultural contexts.
• Crypto-native: understands market structure, incentives, narratives, and trader psychology.

What Success Looks Like

• High-performing KOL and affiliate channels driving consistent new trader inflows.
• Strong pipeline and conversion of whales and high-volume traders onto Decibel.
• Regional VIP program delivering retention and increasing share-of-wallet.
• Measurable lifts in regional volume driven by sustainable growth loops—not just one-off campaigns.
• Decibel becomes a recognized and trusted brand among serious traders across APAC.