Associate Product Marketing Manager, Analyst Relations

Aera Technology is a pioneer in Decision Intelligence Platforms, helping brands make smarter decisions with their AI decision automation platform. They are seeking an Associate Product Marketing Manager to support product positioning, messaging, and go-to-market execution, as well as manage Analyst Relations logistics and research.

Responsibilities

• Assist in developing and refining product positioning and messaging by researching target personas, customer pain points, and competitive alternatives
• Support product launch execution by coordinating timelines, drafting content briefs, and ensuring cross-functional teams stay on track
• Create and maintain sales enablement materials such as one-pagers, FAQs, battlecards, and slide decks under the guidance of senior PMMs
• Conduct competitive research and monitoring, tracking competitor messaging, pricing, and product updates and summarizing findings for internal stakeholders
• Partner with demand generation and content teams to support campaign messaging and ensure consistency across marketing channels
• Assist with customer and market research efforts, including interview coordination, survey analysis, and synthesis of buyer insights
• Help maintain the product marketing content library, keeping assets up to date and accessible for sales and marketing teams
• Support the day-to-day operations of the AR program, including scheduling briefings and inquiries, coordinating logistics, and maintaining the analyst contact database
• Assist in preparing briefing materials — slide decks, backgrounders, and supporting documentation — in collaboration with senior PMMs, product managers, and executives
• Track and maintain the AR calendar, including key analyst research cycles, evaluation submission deadlines, and renewal timelines for analyst subscriptions
• Monitor and distribute analyst research, reports, and commentary relevant to our market, summarizing key takeaways for internal stakeholders
• Support the submission process for analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave) by gathering inputs, coordinating responses, and managing documentation
• Maintain an internal AR tracker and knowledge base, logging briefing outcomes, analyst sentiment, and follow-up actions
• Research analyst backgrounds, coverage areas, and recent publications to help prepare internal spokespeople ahead of engagements

Skills

• 1–3 years of experience in product marketing, content marketing, corporate marketing, or a related field — OR a recent graduate with a strong internship background in B2B marketing
• Some exposure to or familiarity with analyst relations, PR, or communications is a plus but not required
• Experience in a B2B or SaaS environment is preferred
• Strong written communication skills, with the ability to draft clear, concise content for business audiences
• Highly organized with excellent attention to detail and project coordination skills — able to manage multiple tasks and deadlines without dropping the ball
• A research-oriented mindset: comfortable synthesizing information from multiple sources into clear, actionable summaries
• Eager to learn, receptive to feedback, and able to ramp quickly in a fast-paced environment
• Collaborative team player who can work effectively across functions and build relationships with internal stakeholders
• Proficiency in Google Workspace or Microsoft Office; familiarity with tools like Salesforce, Jira, or marketing automation platforms is a plus
• Proficiency with automating work with AI tools is a plus
• Coursework or certification in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance)
• Exposure to analyst relations
• Experience working with or supporting executive stakeholders

Benefits

• Comprehensive medical, vision and dental plans
• A 401K plan
• Flexible paid time off
• Generous parental leave
• Fully-stocked kitchen with a selection of snacks and beverages

Company Overview