OVERVIEW
Reporting to Director, Stakeholder and Media Relations – ATL, the Bilingual Manager, Marketing and Communications ATL, is responsible for hands-on and participative management of communications and stakeholder engagement activities, and for supporting and implementing Circular Materials’ marketing programs across in New Brunswick and Nova Scotia. By providing strategic marketing support and managing day-to-day communications and stakeholder relations activities, this role contributes directly Circular Materials’ goals and objectives while serving as an integral member of the marketing and communications team. Through professional level bilingualism in English and French, the position supports the execution of marketing and communications initiatives throughout Atlantic Canada.
This position requires residency in Atlantic Canada. An incorporated number for this contract 12-month position is also required.
RESPONSIBILITIES
Marketing: Promotion and Education (P&E) for Residents
- Plan, manage, develop, and implement promotion and education initiatives and materials for residents that support behavior change across Atlantic Canada on time and to budget.
- Lead the development of marketing research and materials, including promotional and educational content, website content, and Atlantic social media strategies, ensuring alignment with organizational objectives.
- Build out personas through marketing and resident research and insights to further develop the audience, key messaging and tactics based on learnings.
- Manage residential advertising campaigns in collaboration with agencies, municipalities, and other key stakeholders from start to finish.
- Implement quality management and continuous improvement practices to assess the effectiveness and efficiency of promotion and education initiatives.
- Review and refine marketing materials and programs, analyze and report on metrics and KPIs, and identify opportunities for improvement and recommending new tools and best practices.
- Manage and track and programs to ensure marketing efforts are within budget.
- Ensure all marketing activities adhere to communication standards, guidelines, and processes.
- Oversee graphic design processes, ensuring that final designs are production-ready for both web and print.
Communications & Stakeholder Engagement
- Arrange and prepare presentations, webinars, scripts and other related materials for speaking engagements, media interviews, etc.
- Support the development and management of communications plans in support of the strategy and Atlantic Canada stakeholders.
- Support the planning and execution of stakeholder events that build brand trust and awareness.
- Develop and oversee the creation of high-quality written communication materials, including brochures, pamphlets, and speaking notes, to ensure clarity, consistency, and alignment with the organization’s brand and strategic objectives.
QUALIFICATIONS
Education
- Post secondary education in Marketing, Public Relations, Communications, Journalism, or a combination of education and professional work experience is required.
- An equivalent combination of education, and experiences may be considered.
Experience
- Completely fluent in both English and French (oral and written).
- 8+ years of progressive job-related experience.
- 5+ years of experience as a Manager.
- Demonstrated experience with marketing communications tools and protocols, including campaign development, tactical execution, visual design principles, and the use of social media platforms.
- Experience supporting public or government affairs initiatives and managing stakeholder relationships.
- Understanding of effective communications, public affairs, marketing, stakeholder relations, and reputation management practices.
- Exceptional communication skills, both written and verbal, with the ability to convey complex ideas clearly.
- Experience in managing marketing campaigns with measurable outcomes.
- Ability to analyze market trends and adapt strategies to maintain competitiveness.
Knowledge/Competencies/Skills
- Ability to support and execute marketing strategies that align with broader organizational objectives, balancing long-term goals with short-term priorities.
- Strong relationship-building, collaboration, and teamwork skills enacting standards of integrity, ethics, and professional conduct.
- Commitment to ensuring personal behaviour and team interactions reflect the values of Circular Materials.
- Well-developed issues management skills, including the ability to anticipate risks, identify emerging issues, and support the development and communication of practical solutions.
- Sound judgment and decision-making skills, strong analytical and problem-solving abilities, including evaluating alternative approaches and identifying creative solutions.
- Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
- Ability to translate technical or complex information into clear, factual, and accessible messages.
WORKING CONDITIONS
- All CM employees work 40 hours per week, remotely from a Canadian home office environment.
- This role requires occasional extra or flexible hours in evenings or on weekends.
- Periodic travel will be required to Atlantic provinces, with occasional travel to other provinces.
PAY TRANSPARENCY
Expected Compensation:
- An wage in the range of $43 to $48 per hour.
- The salary range listed complies with the Ontario Employment Standards Act and reflects a potential earnings range for this role. The actual salary offered will be determined within the range, and will depend on factors, such as the candidate’s unique qualifications, relevant experience, work location and expected contributions.
Job Vacancy Reason
- This position is a new fixed-term contract position.
Artificial Intelligence
- AI is not used during our hiring processes.
Applicant and Interviewee Communication
- We thank all applicants for their interest. However, only those under consideration will be contacted.
- Applicants who have been interviewed will be informed whether a hiring decision has been made within 45 days of their final interview.
Record Retention
- Job posting records and associated application forms will be retained for at least three years.
ABOUT CIRCULAR MATERIALS
Circular Materials is a national not-for-profit producer responsibility organization (PRO) that supports producers in meeting their extended producer responsibility (EPR) obligations across Canada. Created by producers for producers, Circular Materials develops, implements, and supports effective and efficient recycling programs to advance innovation, deliver improved environmental outcomes and drive value across the recycling supply chain. Our full-service offerings include collection, management, promotion and education, and reporting.
Together, we are advancing the circular economy where materials are collected, recycled, and can be returned to producers for use as recycled content in new products and packaging. As we develop enhanced recycling systems across Canada, we work to ensure more materials are looped into the circular economy, benefiting both people and the environment.
Learn more at circularmaterials.ca.
Circular Materials is an equal opportunity employer, seeking team members with a diversity of thought, skills, experiences, culture, and ethnicity to help us achieve our purpose of accelerating a circular economy for people and the planet. As a national organization operating across Canada, our goal is to build a workforce that reflects the diversity of the many provinces and territories where we do business.
Our inclusive hiring practices aim to foster a culture where all employees feel a strong sense of belonging. We are proud of our recent diversity survey results which showed that:
- 51% of Circular Materials employees identify as women.
- 53% of Circular Materials employees identify as visible minorities.
- 97% of employees believe Circular Materials fosters a strong sense of belonging for employees of all backgrounds.
- 95% of employees recommend Circular Materials as an inclusive workplace.
We welcome applications from candidates of all backgrounds, including women, Indigenous Peoples (First Nations, Inuit, and Métis), persons with disabilities, racialized individuals, and members of the 2SLGBTQIA+ community. As part of our commitment to reconciliation, Circular Materials is working to advance Indigenous representation and partnerships within our organization and across our programs. We acknowledge that Circular Materials operates on the traditional territories of diverse Indigenous Nations, and we recognize the importance of respecting Indigenous rights, governance, and contributions in the workplace and beyond.
Circular Materials supports reasonable requests for accommodation in accordance with all applicable provincial accessibility standards. Requests for accommodation will be provided by Circular Materials through the recruitment and/or assessment processes, upon contacting [email protected]. This email is only used for accommodation requests.