Senior Brand Copywriter
About the Role
At BRAINS, we believe the right words can define how a brand lives in the world. As a Brand Copywriter, you’ll shape the language that gives brands their voice—from naming and taglines to packaging, messaging systems, and launch narratives.
This role is centered on brand language: the foundational words that express a brand’s positioning, personality, and perspective. Working closely with strategy and design, you’ll help translate insights into distinctive language systems that guide how a brand shows up across every touchpoint. The best candidates for this role often have strong instincts for brand strategy, even if they see themselves primarily as creatives.
You’re someone who cares deeply about writing, the craft of language, the nuance of tone, and the challenge of making ideas both clear and memorable. Whether building a brand from the ground up or helping an existing one evolve, your work will help shape how brands speak, connect, and stand out.
Key Responsibilities
Brand Language & Messaging
- Develop brand voice, tone, and messaging systems for new and evolving brands.
- Write taglines, brand platforms, value propositions, and narrative frameworks.
- Craft naming concepts for brands, products, and services.
- Create clear and compelling language that translates strategy into expression.
Brand Building & Storytelling
- Write foundational brand copy including website messaging, packaging copy, and launch language.
- Help define the personality and world of a brand through language.
- Ensure brand voice is consistent across every expression and touchpoint.
Strategic Collaboration
- Partner closely with strategy, design, and account teams to translate insights into ideas.
- Use competitive and cultural context to help position brands in distinctive ways.
- Contribute to brand strategy discussions with a strong perspective on language and positioning.
- Help translate brand strategy into clear, distinctive language systems that guide how a brand shows up across every touchpoint.
Creative Development
- Write copy for presentations, brand guidelines, and internal creative documents.
- Explore multiple creative directions through language and naming.
- Refine work through iteration, feedback, and collaboration with cross-functional teams.
Craft & Quality
- Bring exceptional attention to detail in grammar, rhythm, and clarity.
- Maintain a high bar for originality and avoid language that feels generic or cliché.
- Ensure all written work reflects the quality and ambition of BRAINS.
Who You Are
- A Writer’s Writer: You care deeply about language and love the craft of shaping words that are clear, distinctive, and emotionally resonant.
- A Brand Thinker: You have strong instincts for positioning and understand how language can help brands stand apart in a competitive landscape.
- A World Builder: You think beyond individual lines of copy, helping shape the voice, tone, and narrative that define how a brand shows up in the world.
- A Strategic Creative: You translate insights, research, and cultural context into language that feels both thoughtful and creatively distinctive.
- A Collaborative Force: You enjoy working alongside strategists, designers, and account teams to bring brand ideas to life through language.
- Curious and Thoughtful: You’re fascinated by brands, culture, and consumer behavior—especially in categories like CPG.
Experience
- 3–6+ years of writing experience within a branding studio, design agency, or creative environment.
- Strong portfolio demonstrating brand-focused writing including taglines, naming, messaging systems, packaging, and web copy.
- Experience working closely with design and strategy teams.
- Strong understanding of brand development, particularly within consumer and CPG categories.