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JOB SUMMARY: Responsible for developing, maintaining, and servicing a designated portfolio of travel agency accounts within the S. Florida territory. Including North of Key West to W. Palm Beach and West to Naples. Maintain and further develop travel agency relationships within territory. Design and implement local and national marketing and promotional programs to achieve and maximize territory sales objectives. Develop marketing plans and a variety of strategies, marketing initiatives and innovative methods to stimulate agency revenue growth targets. The ideal candidate will be based in Ft. Lauderdale, Florida.
DUTIES & RESPONSIBILITIES:
- Research and continually source for new revenue opportunities and methods within assigned accounts to achieve sales goals within territory.
- Create and execute marketing ideas and sales strategies to actively participate in travel agency growth. Leverage Regional and Head Office marketing expertise to assist assigned Travel Partner in 'Marketing to Fill' sales strategy.
- Service travel agency needs via problem resolution utilizing knowledge of company products, services and support from headquarter based sales teams. Follow-up and ensure facilitation of problem through to resolution in a timely fashion.
- Plan, create and implement an annual territory sales and marketing plan for top producing accounts to ensure achievement of assigned goals for FIT and Group business (refer to territory goals on FIT/Group mix). Review sales plan, accounts, promotional efforts and ROI monthly to determine success track and make adjustments to plan accordingly. Implement marketing and sales tactics for each account to assist in travel agency revenue growth.
- Utilize existing data and reports to develop strategic and tactical plans for achieving territory revenue goals. Assist with recommendations and implementation of local and national marketing incentive programs when needed to achieve and maximize territory sales.
- Develop a pre/post sales call strategy and make productive sales contacts daily - consisting of in-person calls with producing partners, zoom meeting calls, webinars, outbound phone calls, small group meetings, metro meetings and utilizing social media to engage with partners within assigned region.
- Create and execute promotional programs and provide promotional materials to travel agents to assist in selling NCL products. Make recommendations to enhance travel agent marketing effectiveness and ensure brand standards are met.
- Manage budget within guidelines to include travel, marketing funds, supplies, advertisement and promotions; review total budget at the end of each month and report expenses. Be flexible in changing planned investments due to changing company needs throughout the year.
- Negotiate sales plans and group contracts. Support key, strategic and national accounts, promotions and events.
- Analyze and track accounts' sales and marketing plans and Return on Investment (ROI); make adjustments when needed. Analysis to be done after completion of each initiative and discussed with account, on monthly call or quarterly review.
- Conduct seminars, webinars, familiarization cruises, ship tours, training events, cruise events, trade and consumer shows, etc as needed.
- Perform other job-related functions as assigned.
QUALIFICATIONS
DEGREE TYPE: Associate's Degree
FIELD(S) OF STUDY: Business Administration, Marketing or related field
EXPERIENCE: Minimum 5 years of sales or account management experience, preferably in the travel industry.
COMPETENCIES/SKILLS:
- Strong knowledge of Microsoft Office Suite to include intermediate to advanced level skills with Excel, Outlook, Word and PowerPoint as well as Zoom/Go To meeting platforms.
- Ability to build personal credibility by way of solid product knowledge, services, procedures, consistent follow-through and problem-solving skills.
- Have excellent communication skills as well as an overall understanding of working directly with agency owners, marketing professionals and front-line travel advisors.
- Proven ability to implement contracts using superior negotiation and presentation skills.
- Creative abilities to develop a personal brand for selling unique cruise vacations and building relationships within assigned territories.
- Ability to adapt to a quickly changing sales environment; ability to shift priorities per business and/or territory demands.
- Analytical skills sufficient to translate revenue results and effectively manage budget and forecasting.
- Ability to prepare and analyze cost of sale results.
- Effective time management skills to work independently and meet sales goals.
- Business acumen to combine product knowledge and understand dynamics of profitability.
- Ability to work evenings and/or weekends.
- Ability to bend and lift up to 30 lbs. to pack and transport marketing collateral to travel agents, with reasonable accommodation.
- Ability to stand for long periods of time for presentations and provide walking tours for client's onboard vessels, with reasonable accommodation.
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.