Key Responsibilities:
Prospecting & Lead Generation:
Create outbound prospecting strategies to connect with potential clients in line with overall strategy (cold calling/emailing, LinkedIn prospecting, competitor outreach);
Engage with leads from marketing campaigns or website inquiries to convert interest into qualified leads;
Research target companies and key contacts to create a tailored approach for outreach, in line with marketing and sales strategy using tools such as LinkedIn, CRM, SalesNavigator to gather information;
Lead Qualification:
Conduct initial conversations with prospects to understand their pain points, business challenges and alignment with the Company’s product or service;
Use qualification frameworks as provided to assess lead viability;
Set up meetings or product demos for qualified leads with Account Executives or Sales Managers to advance the sales process;
Nurturing and Following Up:
Maintain contact with leads who are not yet ready to buy, keeping them engaged through regular follow-up emails/calls, in alignment with marketing strategy;
Share relevant content, case studies or insights to keep potential clients interested and move them closer to a buying decision;
Ensure all leads are tracked and updated in the CRM system regularly;
Collaboration with Internal Teams:
Share insights with the Marketing team on the quality of inbound leads and what messaging resonates with prospects to refine marketing strategies;
Work closely with Account Executives or Sales Managers to ensure a smooth handoff of qualified leads, including providing notes and context from initial conversations;
Join sales and marketing strategy sessions to help refine target segments, lead generation tactics and customer profiles;
Continuous Learning and Improvement:
Continually learn about the new product features, industry trends and competitive landscape to improve conversations with prospects;
Regularly participate in training sessions and coaching to improve outreach, communication and lead qualification skills;
Monitor performance against monthly or quarterly targets for meetings set, qualified leads and conversion rates, aiming to improve effectiveness;
Reporting and Data Management:
Accurately log all activities including calls, emails and meeting notes in the CRM to maintain an organized record of interactions;
Share weekly or monthly reports on lead generation metrics, prospect feedback and pipeline health to sales management;
Bachelor or equivalent degree required
1-3 years of business development or sales experience in a Life Science or Consumer Health industries
Self-motivated and target driven
Analytical mindset with the ability to identify client needs and provide tailored solutions
Exceptional verbal and written communication skills
Proficient in sales stack, Salesforce etc
Ability to work independently in a fast paced, dynamic start up environment
Ability to work cross functionally with sales, marketing, product and customer success team on a multi-cultural global basis