Business Development Representative

Business Development Representative

$40,000 base pay + commission (if hitting 100% of targets, on target earnings up to an additional 50% of base pay, capped at 120% of targets)

 

Location: Remote 

Schedule: Monday - Friday or Wednesday - Sunday

 

Why RowCal?

RowCal is a fast-growing, innovative HOA and Property Management company, bringing "The Smarter Way to HOA" to thriving communities across the United States. Focused on Our Mission "To empower, enrich and elevate HOA communities and the lives of our employees who serve them", we are committed to doing things better with a can-do attitude and joyful spirit that puts HOA leaders at ease. We'll be a partner who cares, collaborates and creates the best HOA experience for a community.

Our core values of trust, innovation, fun, and growth are at the heart of everything we do. Help us transform HOA communities and make "home" extra special for the members we serve. You'll love what you do!

 

Job Summary

At RowCal, we’re reimagining what community management looks like, and it all starts with making the right connections. Our Business Development Representative is a vital part of our national sales team, focused on building relationships with high-value communities across the country.

 

This role is equal parts hunter and helper: You’ll be identifying target HOAs that align with RowCal’s model in each of our regions, reaching out to key decision-makers with meaningful outreach, and sparking conversations that lead to new partnerships. You’ll also be the first point of contact for inbound leads by asking the right questions, qualifying interest, and ensuring a smooth hand-off to our local Sales Directors. 

 

You’ll work closely with the national marketing and sales teams to keep our pipeline full, our CRM accurate, and our outreach thoughtful, relevant, and rooted in community care.

 

Role and Responsibilities

• Proactively identify and research high-value HOA communities that align with RowCal’s management model through existing data lists, and publicly available information
• Execute thoughtful outbound outreach via phone, email, and social platforms to engage Board members and decision-makers
• Respond promptly to inbound leads and inquiries, conducting discovery conversations to assess fit and readiness
• Qualify leads based on defined criteria and ensure a smooth hand-off to the appropriate local Sales Director
• Maintain detailed and accurate notes in Salesforce, tracking all lead activity and next steps
• Collaborate with the national sales and marketing teams to refine messaging and outreach strategies
• Monitor lead conversion performance and continuously optimize outreach efforts to improve results
• Partner with local teams to coordinate property walks, meetings, and follow-up touchpoints as needed
• Contribute to national campaigns and sales initiatives aimed at expanding RowCal’s footprint in priority markets
• Represent RowCal with warmth, professionalism, and a genuine interest in supporting communities nationwide
• Other duties as assigned

Qualifications and Education Requirements

• 1+ years of experience in a sales development, inside sales, or lead generation role
• Comfortable with high-volume outbound communication (phone, email, text, and social outreach)
• Strong verbal and written communication skills, with the ability to build rapport quickly
• Experience using a CRM (Salesforce preferred) to track all outreach, leads, and followups
• Highly organized, self-motivated, and able to manage multiple outreach streams at once
• Collaborative team player who thrives in a fast-paced, feedback-driven environment
• Comfortable speaking with a wide range of stakeholders, including volunteer board members and property managers
• A natural problem-solver who listens well, asks the right questions, and connects the dots
• Mission-aligned with RowCal’s commitment to reinventing HOA management with care, accountability, and local expertise
• Proficient in Microsoft Office applications, most specifically Microsoft Outlook

Physical Requirements

• Ability to work on a computer and stare at a monitor screen for long periods of time
• Ability to drive to and from a several locations on occasions

Pay Range

The estimated starting pay range for this role is $40,000 per year. This good faith estimate is based upon RowCal's typical starting pay range for this role. Actual pay range depends on many factors including each employee's qualifications and market conditions and is subject to change.

 

Benefits

In addition to offering our team members competitive pay, we offer an excellent benefits package including 401k matching, paid time off, health insurance, dental insurance and vision insurance for employees and dependents. We also offer disability insurance along with other important benefits to ensure that our workers feel respected and valued. Although we work hard, we encourage our employees to always maintain a healthy work-life balance, so they can focus on their families and pursue outside interests.

We also strongly believe in community service and in making an impact at the local level. As a RowCal employee, you'll be allotted time off each year to engage in service with one of our community service partners.

 

RowCal is an Equal Opportunity Employer, meaning we do not discriminate against any employee or applicant because of race, color, sex, ancestry, national origin, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, military or veteran status, or any other or any other federal, state or local protected class.