Business Development Representative

• Location: United States (remote) 

• Department: Growth Marketing 

• Reports To: Growth Marketing 

 
About the Role 

• We are looking for a highly motivated Business Development Representative (BDR) to drive pipeline generation through a combination of strategic outbound prospecting and lead nurturing. 

• This role sits within the Growth Marketing team and plays a critical part in driving new business opportunities by engaging prospects, nurturing interest over time, and creating high-quality meetings for the sales team. 

• You will be responsible for identifying and engaging target accounts, uncovering business challenges, and initiating meaningful conversations with decision-makers across the food, certification, and regulatory landscape. 

• This is a performance-driven, front-line revenue role suited for someone who is proactive, persistent, and comfortable operating in a high-activity, target-driven environment. 

 
Key Responsibilities 
Prospecting & Pipeline Generation 

• Execute multi-channel outbound prospecting (phone, email, LinkedIn, video, and creative outreach) to generate new business opportunities 

• Identify and engage key stakeholders within target accounts and buying groups 

• Consistently achieve monthly and quarterly targets for meetings booked and pipeline generated 

Lead Nurturing & Engagement 

• Manage and nurture early-stage leads and contacts over time through structured outreach and follow-up 

• Engage prospects who are not yet sales-ready and move them toward qualified conversations 

• Support follow-up and qualification of website-driven agentic AI inquiries where applicable 

• Maintain consistent engagement through personalized, multi-touch cadences 

Discovery & Qualification 

• Conduct initial discovery conversations to understand prospect needs, challenges, and priorities 

• Apply structured qualification frameworks to assess opportunity quality 

• Clearly communicate value propositions aligned to customer pain points 

Account & Stakeholder Engagement 

• Navigate organizations to identify and engage multiple decision-makers and influencers 

• Build early-stage relationships and generate interest across target accounts 

• Personalize outreach strategies to increase engagement and response rates 

Campaign & Event Alignment 

• Partner with Marketing to align prospecting efforts with active campaigns and content 

• Support event-driven prospecting, including pre-event outreach, meeting booking, and post-event follow-up 

Collaboration with Sales 

• Work closely with Account Executives to align on target accounts and outreach strategy 

• Ensure seamless handoff of qualified opportunities with clear context and next steps 

Pipeline Management & Reporting 

• Maintain accurate activity tracking and pipeline updates in Salesforce and sales engagement tools 

• Manage outreach cadences and continuously optimize for conversion performance 

• Meet defined KPIs across activity, meetings, and pipeline contribution 

Market Intelligence & Feedback 

• Capture insights from prospect conversations and share feedback with sales and marketing teams 

• Contribute to improving messaging, targeting, and campaign effectiveness 

 
Required Qualifications 

• 1–3 years of experience in business development, sales, or SDR/BDR roles 

• Proven experience in cold outreach and pipeline generation 

• Based in the United States 

 
Preferred Experience 

• Familiarity with tools such as Salesforce, Outreach/Salesloft, ZoomInfo, Apollo, or similar platforms 

• Experience managing longer lead nurture cycles and outbound prospecting simultaneously 

• Exposure to event-based prospecting and campaign alignment 

 
Key Skills 

• Outbound Prospecting & Cold Outreach 

• Lead Nurturing & Multi-Touch Engagement 

• Discovery & Qualification 

• Pipeline Generation 

• CRM & Sales Engagement Tools 

• Communication & Relationship Building 

• Time Management & Activity Prioritization 

 
Success Metrics 

• Meetings booked and held 

• Opportunities created 

• Lead-to-opportunity conversion rates 

• Outbound activity and engagement metrics 

• Pipeline contribution from BDR outbound activity 

This is a remote role with occasional travel for team meetings etc.