Channel Engagement Manager

Sound Agriculture develops and sells novel products that help growers get more from every acre while reducing reliance on synthetic inputs. Our dealer network is at the center of our growth strategy, and we want Sound to be the easiest, most valuable, and most differentiated company our dealers work with.

We’re hiring a Channel Engagement Manager to lead the strategy, programs, and experiences that strengthen dealer relationships and drive growth. The core job is to understand what unlocks dealer performance, build programs that change the right behaviors, and prove what works so we can invest intentionally.

The best people in this role are trusted advisors to dealers and strong partners to Sales. They enjoy spending time with dealers, understand how dealer businesses work, and can turn field insight into practical programs, clear investment choices, and measurable business impact. This person will work closely with Sales, Product Marketing, Digital Marketing, RevOps, Operations, and Finance, and will manage external partners who support dealer events, field experiences, creative, advertising, and promotional work.

This remote role is based in the United States and requires up to 30% travel to dealer events, regional meetings, and relationship-building activities throughout the year. The role reports to the VP, Marketing.

Responsibilities

• Dealer Strategy & Channel Health
• Own Sound’s dealer engagement strategy and health framework, including dealer segmentation, high-potential partner identification, growth indicators, risk flags, and investment priorities.
• Partner with Sales, RevOps, and Operations to build repeatable activation and intervention motions that help new dealers ramp faster, help established dealers grow, and help stalled or at-risk dealers get back on track.
• Dealer Programs & Experience
• Design and continuously improve dealer programs that strengthen engagement, loyalty, and growth, including rewards, co-marketing, onboarding, training, promotional campaigns, and dealer enablement.
• Own how Sound shows up in the field and through our dealer network, including dealer toolkits, grower-facing campaign support, local advertising, co-branded materials, swag, and other dealer-facing resources.
• Events & Relationship Building
• Lead the strategy for Sound’s dealer event portfolio, including Kickoff, President’s Club, regional meetings, Advisory Council, customer outings, and relationship-building events; define the commercial purpose, audience strategy, content plan, experience standards, budget, and follow-up motion while holding external partners accountable for logistics and execution.
• Measurement & Operating Rhythm
• Own measurement and reporting for dealer engagement, including program utilization, dealer feedback, influenced revenue, attribution, event impact, and ROI; lead regular reviews of what to scale, redesign, stop, or reallocate.
• Build alignment across Sales, Operations, Marketing, RevOps, Finance, and leadership by earning buy-in without formal authority, surfacing tradeoffs, and keeping stakeholders moving toward agreed outcomes.

Targeted Skills & Experience

• Requirements:
• Experience in agriculture or a closely related industry, with the ability to credibly engage independent dealers in rural markets.
• Experience building or redesigning channel engagement programs such as partner tiers, rewards, co-marketing, dealer enablement, training, or similar programs.
• Experience owning a marketing or program budget, tracking spend against outcomes, and making keep, cut, or reallocate recommendations based on performance.
• Experience working directly with field sales teams and participating in dealer or partner-facing meetings, not just supporting Sales from a distance.
• Experience influencing field sales teams or other cross-functional partners without direct authority, including building trust, gaining adoption, and keeping shared initiatives moving through ambiguity or competing priorities.
• Strong project management, judgment, and adaptability; able to recognize when a plan is hitting friction, diagnose the issue, and adjust while keeping stakeholders aligned.
• Comfortable operating in a fast-changing, resource-constrained startup environment, balancing strategic rigor with practical 80/20 execution.
• Preferred:
• 5+ years of experience in channel marketing, partner marketing, field marketing, dealer engagement, or a related B2B commercial marketing role.
• Experience managing external vendors or agencies, including event planners, creative partners, advertising providers, promotional vendors, or contractors.
• Analytical fluency with Excel, Salesforce, dashboards, AI tools, and marketing performance reporting.
• Strong written communication skills, with the ability to turn messy inputs into clear recommendations, decision memos, leadership updates, and operating plans.
• Experience producing large customer or partner events, including multi-day, high-touch, or executive/VIP formats, with ownership of the attendee experience rather than just logistics.

Compensation Target

$110,000 to $125,000 base salary plus an annual bonus target of 10%

Bonuses are earned based on annual company and individual performance and are prorated based on start date.

Sound reserves the ability to adjust the compensation range based on the final candidate’s experience, skillset, and geography. In addition to on target earnings, we offer above average equity grants for the industry as we believe that every employee should have a stake in the company’s growth. If you’re above this compensation target, we encourage you to reach out and discuss the entire package and opportunity before deciding not to pursue this position.

How this role demonstrates our values:

• Boldness: Challenges the status quo in how Sound engages dealers, tests new ways to accelerate dealer growth, and makes clear recommendations about where to invest, reallocate, or stop spending based on what will create the greatest impact.
• Ownership: Takes responsibility for the health and performance of Sound’s dealer engagement system, from strategy and program design to execution, measurement, and continuous improvement. Owns the outcome even when the work depends on Sales, Marketing, RevOps, Operations, Finance, and external partners.
• Tenacity: Drives dealer activation and growth through ambiguity, tight resources, and cross-functional complexity. Builds trust with Sales teams, earns buy-in without formal authority, and keeps stakeholders aligned and moving when priorities compete, or plans need to change.
• Creativity: Develops practical, differentiated programs and experiences that help dealers market, sell, and grow more effectively, while translating complex dealer needs and program mechanics into simple, actionable plans.

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