From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!
If you are passionately enthusiastic, endlessly curious, customer obsessed, and equipped to serve as Kelly Cook's primary strategic partner, aligning capital, data, and AI-driven‑ insights with enterprise strategy; say “I do” to this remote ELT opportunity and apply today!
Position Summary
The Chief Financial Officer (CFO) serves as a key member of the executive leadership team and the principal steward of David’s Bridal’s financial strategy, capital structure, and enterprise value creation. CFO is key architect of the financial stewardship needed to launch David’s new “Aisle to Algorithm” strategy. The CFO plays a mission critical role in supporting the company’s evolution from a legacy ‑store centric retailer to a ‑data driven, AI powered, channel ecosystem. This includes shaping financial strategy across retail stores, Pearl, digital commerce, advertising/media, wholesale, franchise, international growth, and marketplace platforms.
GOALS OF AISLE TO ALGORITHM CFO:
- David’s strategy spans retail, AI, media, planning (demand/strategic/financial planning), wholesale, Store-in-Store expansion, and Pearl’s ecosystem and retail marketplace (platform connecting brands, sellers, consumers, and media/advertising)
- CFO must act as strategic thought partner and value architect who drives sustainable, profitable growth while harnessing AI and data as core competitive advantages
- With David’s combining physical/digital retail, AI-powered tools, Pearl, media/content/advertising revenue, sophisticated planning capabilities, wholesale, franchise, international expansion, and marketplace ecosystem—CFO overarching objective is:
- To align capital, data, and AI-driven insights with enterprise strategy to maximize long-term shareholder/stakeholder value, accelerate scalable growth, optimize margins across diverse revenue streams, and build financial resilience in a fast-evolving, tech-enabled retail landscape
- Success is measured by sustainable value creation: higher enterprise value multiples, faster profitable scaling, resilient cash generation, and positioning David’s as a leader in its space
Key Responsibilities
- Must exhibit and champion David’s Brand Values
- Endlessly Curious
- Passionately Enthusiastic
- Customer Obsessed
- Serve as the CEO’s primary strategic partner, aligning capital, data, and AI-driven‑ insights with enterprise strategy.
- Architect and drive the financial model for a tech ‑enabled, asset-lite‑ marketplace, supporting diverse revenue streams.
- Lead long-term‑ financial planning, scenario modeling, and value creation strategies to elevate enterprise value multiples and cash generation.
- Oversee all financial operations, including budgeting, forecasting, treasury, accounting, controllership, tax, audit, and financial reporting.
- Ensure continuity of operations and compliance with regulatory, lender, and covenant requirements.
- Strengthen financial rigor, process discipline, and performance management systems across the enterprise.
- Lead capital structure strategy to support growth, innovation, and liquidity needs.
- Partner with lenders, investors, financial institutions, and potential capital raise partners to ensure confidence, transparency, and alignment.
- Serve as a trusted executive presence with the Board of Directors, providing clear, data driven‑ insights and recommendations.
- Optimize customer lifetime value, contribution margins, inventory turns, and unit economics across channels.
- Support strategic initiatives including international expansion, franchising, and strategic partnerships.
- Own enterprise workforce and labor economics, including productivity, sourcing strategies (internal, managed services, automation), and cost structure optimization.
- Lead financial governance and value realization for enterprise transformations, ensuring projected benefits are delivered and reinvested.
- Partner with Technology leadership to govern technology investments, business cases, and realized outcomes.
- Lead enterprise financial risk management, including scenario planning for macroeconomic volatility, supply chain disruption, and cyber risk.
- Drive enterprise cash discipline through working capital optimization, inventory productivity, and capital efficiency.
- Design financial governance and decision frameworks that increase speed, clarity, and accountability while maintaining control.
- Serve as a visible enterprise change leader, reinforcing stability, transparency, and confidence during periods of transformation.
Qualifications & Experience
- Must have a “servant’s heart” mindset since David’s Cultural Ethos is “you’re either serving her or serving someone who does”
- Must be fun, focused, fearless
- Bachelor’s degree required; MBA, CPA, or related advanced credentials preferred.
- 15+ years of progressive financial leadership, including CFO or divisional CFO roles, preferably for retail, ecommerce, marketplace, media, or ‑technology enabled‑ companies.
- Demonstrated success in high growth, transformation, or turnaround environments.
- Proven experience managing complex capital structures, investor/lender relations, and capital raise initiatives.
- Exceptional communicator with Board level‑ presence and the ability to instill confidence among investors, vendors, and employees.
Now that we’ve popped the question, please say “I do”.
Full Time Opportunity – A comprehensive benefits package is available.
- Rewarding Environment and Competitive Pay
- Generous Dream Maker Discount After First Pay Period
- Referral Incentive Program
- Dayforce Wallet – Get Paid Early!
- Health/Dental/Vision Insurance
- 401K Program
- Paid Vacation, Wellness Days & Holidays, including your Birthday off!
- Pet Benefits
Love wins when love is for Everyone!
Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.
David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at [email protected] or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.
Policy: Candidate Use of AI in Live Interviews
We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.
Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.
The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.