Demand Gen Specialist - Amazon

In the role of Demand Gen Specialist, you will be at the center of elevating SharkNinja’s Amazon marketing efforts to the next level.  We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey. 

The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution.  

You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.  Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.    

You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives. 

Strategy & Planning 

• Collaborate on the Amazon media planning across campaigns and channels 

• Support weekly progress meetings through data analysis with cross-functional and agency partners 

• Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals 

• Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes. 

• Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.  

• Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box 

• Help foster a culture of innovation, collaboration, and continuous learning. 

 

Production & Execution 

• Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology. 

• Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments. 

• Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments. 

• Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed. 

• Effectively communicate media performance to internal stakeholders 

• Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns. 

• Partner with cross functional teams to ensure strategy remains consistent through execution and comms development. 

• Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests.  

• Manage significant budgets across campaigns, accurately account for billing in a timely manner. 

 

Analysis and Success Measurement 

• Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well. 

• Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels. 

• Continue to stress test defined KPIs and identify new indicators for commercial success. 

• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible. 

 

Desired Skills & Experience  

• Minimum 2-3 years of hands on keys experience managing Amazon sponsored ads and DSP   

• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. 

• Experience working with third party platforms such as Skai or Pacvue  

• Experience with non-amazon retail media such as search, programmatic, social, etc is a plus 

• 4-year degree in relevant field. 

• Strong analytical skills and ability to interpret data to drive strategic decision-making. 

• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable. 

• Excellent communication and organizational skills with a methodological approach to work.  

• Experience managing external agency relationships and collaborating with cross-functional teams. 

• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.