This is a remote position.
Demand Generation Manager, B2B Marketing
Company: High-growth B2B services / AI-enabled CX organization
Location: Based in Miami, FL (open to fully remote talent)
About Company
Our client is a next-generation CX and operations partner helping high-growth and enterprise companies scale customer experience through a combination of operational excellence, technology, and AI-enabled solutions.
With delivery hubs across Latin America and a rapidly expanding client base, this company partners with leading companies across healthcare, fintech, e-commerce, SaaS, and digital platforms to solve complex challenges across customer support, operations, and AI-driven transformation.
As they continue to scale, the company is investing heavily in building a more sophisticated B2B demand generation engine to support growth beyond founder-led sales and referral channels. This role will play a critical part in helping define and scale that next phase of growth.
The Opportunity
We are seeking a Demand Generation Manager, B2B Marketing to help build and scale their B2B pipeline generation engine.
This is a highly hands-on, high-ownership role focused on driving qualified pipeline growth through a combination of:
Demand generation
Performance marketing
Lifecycle marketing
Account-Based Marketing (ABM)
Funnel optimization
Sales and marketing alignment
This role is ideal for someone who thrives in fast-moving, entrepreneurial environments and enjoys both strategy and execution. You will work closely with their Head of Marketing and US sales leadership to help architect and execute scalable growth initiatives across paid acquisition, nurture systems, campaign experimentation, and pipeline generation.
This is not a traditional brand marketing role.
This is a revenue and pipeline-focused marketing position.
What You'll Do
Demand Generation & Pipeline Growth
Build and execute B2B demand generation strategies focused on qualified pipeline creation.
Develop and manage multi-channel campaigns across:
Paid Search
LinkedIn Ads
ABM initiatives
Webinar campaigns
Email marketing
Thought leadership distribution
Sponsored content and events
Partner closely with sales leadership on:
Shaping ICP-targeted messaging
Target account strategy
Lead quality feedback loops
Pipeline reporting
Help scale the company's outbound and inbound pipeline generation infrastructure beyond founder-led sales channels.
Performance Marketing
Own and optimize paid acquisition campaigns across:
Google Ads
LinkedIn Ads
Microsoft Ads
Improve campaign structure, targeting, conversion quality, and overall ROI.
Manage campaign testing, experimentation, and optimization cadence.
Leverage offline conversions and lifecycle-stage attribution to improve paid media performance.
Monitor and optimize KPIs including:
MQL generation
SQL conversion
CAC
Pipeline contribution
Cost per opportunity
Work closely with internal content, SEO, and design resources to support campaign execution.
Lifecycle Marketing & Lead Nurturing
Build and improve lifecycle marketing systems across the funnel.
Create segmented nurture strategies by vertical, buyer stage, and intent signals.
Improve webinar and event follow-up workflows.
Develop lead scoring and lead qualification frameworks in partnership with sales.
Improve email marketing effectiveness, conversion paths, and nurture sequencing.
Help establish more sophisticated funnel management and attribution processes.
Cross-Functional Collaboration
Partner with the Head of Marketing to prioritize initiatives and expand marketing execution bandwidth.
Collaborate with sales leadership to align messaging, targeting, and campaign priorities.
Work alongside:
SEO specialists
Content team
Designers
Developers
Marketing operations support
Help translate strategy into actionable campaign execution plans and detailed creative briefs.
Contribute to experimentation, process improvement, and AI-enabled marketing workflows.
Who You Are
5+ years of experience in:
B2B demand generation
Growth marketing
Performance marketing
Revenue marketing
Pipeline marketing
Strong hands-on expertise in:
Google Ads
Paid Search
Conversion optimization
Full-funnel management
Lifecycle marketing
Experience managing campaigns tied directly to pipeline and revenue outcomes.
Strong understanding of:
Offline conversions
Attribution modeling
Lead scoring
Marketing-to-sales alignment
Revenue-weighted optimization
Experience building and optimizing nurture sequences and lifecycle workflows.
Highly autonomous and self-directed operator.
Comfortable operating in ambiguity and helping build systems from scratch.
Strong experimentation and testing mindset.
Strong communicator capable of collaborating cross-functionally with sales and marketing stakeholders.
Comfortable balancing strategy and execution in a lean environment.
Strong problem-solving and critical-thinking abilities.
Experience with HubSpot or similar CRM/marketing automation platforms required.
Preferred Backgrounds
B2B services organizations
Agencies
Outsourcing/BPO
CX/customer support platforms
Growth-stage startups
Revenue-focused marketing teams
ABM or pipeline marketing environments
Bonus Points
Experience with AI-enabled marketing workflows or automation tools.
Experience working with distributed/international teams.
Exposure to healthcare, CX, SaaS, or operational services industries.
LinkedIn Ads experience.
Webinar and event-driven demand generation experience.
Why This Role
High-ownership opportunity within a rapidly scaling company.
Direct visibility with executive leadership and revenue teams.
Opportunity to help architect the company's next phase of growth.
Ability to influence GTM strategy, pipeline development, and marketing infrastructure.
Fast-moving environment with strong autonomy and impact.
Opportunity to help modernize and scale demand generation operations.
Remote-first flexibility.
Ready to apply?
Submit your application through this job posting, or email your resume directly to Sisi de Goytisolo at [email protected] for immediate consideration.