Digital Marketing Specialist

Merchology is a leading eCommerce retailer specializing in B2B sales of co-branded merchandise. The Digital Marketing Specialist will support marketing campaigns through content creation and cross-channel execution to enhance brand presence and drive customer acquisition.

Responsibilities

• Support execution of multi-channel communication plans with direction from Marketing Manager including lookbook launches, ongoing campaigns, and seasonal initiatives across email, websites, social, paid, and print channels
• Create compelling messaging and content primarily for email, website, social, paid, and print channels (ex. LinkedIn newsletters, online articles, email copy)
• Help coordinate marketing efforts and create content that supports customer acquisition and retention in collaboration with the Sales and Ecommerce teams
• Partner closely with Product Strategy, Brand Activation, and Customer Success teams to develop communications materials to support cross-functional initiatives, including both broad marketing initiatives and targeted account-based efforts
• Develop an understanding of the CRM lead lifecycle to support lead tracking, campaign coordination, and updates to marketing channels (ex. Automated email programs)
• Support website content updates (ex. articles) and SEO/GEO initiatives that improve Merchology’s organic visibility to help drive qualified traffic to Merchology.com
• Report on marketing performance metrics across channels, primarily email, social, and lead activity, to monitor communication effectiveness using performance data

Skills

• Bachelor's degree in marketing, communications, English, or a related field
• 0-2 years of experience in digital marketing, communications, or a similar role
• Excellent written and verbal communication and storytelling skills, with the ability to articulate complex ideas, collaborate effectively with cross-functional teams, and tailor messaging across channels
• Experience executing communication plans for campaigns and cross-functional initiatives
• Strong understanding of digital marketing channels and content best practices
• Familiarity with marketing tools such as CRM systems, email marketing platforms, and CMS
• Ability to thrive in a fast-paced environment, manage multiple priorities independently, and adapt to new content trends
• Proactive, enthusiastic self-starter with a creative approach to problem solving
• Ability to successfully contribute and collaborate in both in-person and remote work environments
• Experience with HubSpot and Shopify

Benefits

• Generous PTO (18 days per year)
• 8 company-paid holidays
• Hybrid work schedule for select departments
• 40 hours of paid volunteer time
• 401(k) with match
• Medical and dental insurance options, FSA, and HSA (with company HSA match), Critical Illness and Hospital Indemnity, Short- and Long-Term disability insurance options
• Company-paid life insurance
• Company-sponsored social events
• Premium brand partner discounts
• Employee-led Committees

Company Overview