Posted Jul 13, 2026

Director, Live Sports Programmatic Operations

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About This Role at FanServ Live sports is one of the most technically demanding environments in programmatic advertising. Millions of monetization decisions occur in real time, and every missed opportunity directly impacts publisher revenue. FanServ is looking for a hands-on self-starter to own the intersection of revenue optimization, programmatic strategy, and operational execution. This person brings a can-do attitude, calm under pressure, and a bias toward action. Someone who sees ambiguity as an opportunity to build rather than a reason to wait for direction, and who treats every roadblock as a problem to be solved rather than escalated away. Reporting to the Head of Revenue Operations, this person will be accountable for maximizing monetization across our publisher portfolio by optimizing SSP performance, managing strategic demand relationships, improving auction dynamics, and building scalable operational processes. This role sits at the center of Revenue Operations, partnering closely with Publisher Operations, Ad Operations, Product, Engineering, and Sales. You will own the full lifecycle of our SSP and DSP relationships; from deal structuring and technical setup to ongoing yield optimization and revenue growth. You will also be in the platforms daily, trafficking deals, diagnosing scale issues, and holding partners accountable to performance. Success will be measured not by activity, but by revenue growth, operational excellence, and the ability to build systems that scale. About FanServ At FanServ, we're building the monetization infrastructure behind premium live sports. Our technology and managed services help some of the industry's most recognizable teams, leagues, broadcasters, and publishers maximize the value of their streaming inventory through programmatic advertising. Every live event presents thousands of monetization decisions that must happen in real time and getting them right directly impacts our partners' revenue. We're not simply an ad tech company or a managed services provider. We sit at the intersection of technology, operations, and strategy, helping publishers navigate an increasingly complex programmatic ecosystem while unlocking sustainable revenue growth. What You Do Deal Trafficking & Technical Operations • Set up, traffic, and manage PMP and PG deals end-to-end across ad servers such as SpringServe, ClearLine, Freewheel, GAM, and other DSP/SSP platforms. • Configure deal parameters including targeting, floors, priority, and pacing; ensure accurate setup on both buy and sell sides while ensuring margins are maintained • Serve as the internal technical expert on deal mechanics;own the troubleshooting process when deals aren’t scaling, working cross-functionally with partners to diagnose bid density, eligibility, creative, and targeting issues. • Maintain deal documentation and trafficking workflows; build repeatable SOPs as the business scales. • Partner with Ad Operations to ensure campaign delivery aligns with IO commitments and yield goals. Partner Relationships & Revenue Growth • Own and grow a portfolio of SSP and DSP relationships, serving as the primary point of contact for commercial and operational escalations. • Drive yield and revenue growth across demand and supply partnerships, serving as the strategic bridge between account strategy and Publisher Operations on supply-side optimizations and floor management. • Maintain a regular cadence of business reviews and regular check-in’s with key partners to drive accountability to performance targets. Yield Strategy & Analytics • Analyze demand partner performance data to identify yield gaps, optimize monetization across deal types, and improve overall fill and CPM. • Develop and maintain yield reporting frameworks that surface actionable insights across publishers, deal types, and demand sources and be able to articulate that to internal stakeholders. • Proactively monitor PG/PMP deal pacing and delivery risk, coordinating with Sales to get ahead of overage and underpacing scenarios before they become client-facing issues. • Contribute to gross-to-net revenue reporting and provide the finance team with deal-level revenue visibility. • Proactively identify and resolve bidder performance issues with SSP and DSP partners, including timeouts, error rates, latency, etc. to improve fill and maximize yield. What We're Looking For • Hands-on, proven experience setting up and troubleshooting PMP and PG deals across multiple DSP, SSP, and AdServers • Direct platform experience with SpringServe, Clearline, and GAM required • Deep understanding of programmatic deal mechanics: bid requests, deal IDs, targeting parameters, creative eligibility, and delivery troubleshooting • Demonstrated ability to grow revenue from existing partnerships through strategic account management and yield optimization • Strong analytical skills; comfortable working with large data sets and building performance reports • Excellent communication skills;able to translate technical issues into business impact for both internal and external stakeholders • Experience in CTV, digital video, or streaming inventory preferred; sports content vertical a plus • Comfortable operating in a lean, fast-moving startup environment where ownership and initiative are expected Platform Fluency • Candidates should have direct, hands-on experience with the following or comparable platforms: • SpringServe (required), Clearline (required), GAM (required), Freewheel or other similar adservers and curation tools in market • Analytics & Reporting: Excel/Google Sheets (advanced), SpringServe/GAM/Freewheel reporting What We Offer • Competitive base salary + performance bonus tied to revenue growth • Meaningful participation in an early-stage, high-growth adtech company • Direct access to and visibility with senior leadership • Opportunity to shape the yield and partnerships function from the ground up • Flexible remote work environment • Unique company holidays in addition to Federal Holidays including Monday after Super Bowl Sunday, March Madness, Summer Fridays, your birthday and more!