About the role
We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.
This is a strategic role with real hands-on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth.
What you'll own
— Full P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets
— Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap
— Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent
— Partner with the creative team to brief, test, and iterate on performance creatives at scale
— Build and maintain reporting frameworks that connect spend to LTV, not just installs
— Provide UA direction and strategic input to other app teams across the portfolio
— Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy
What we're looking for
— 5+ years in mobile UA, with at least 2 years in a lead or director-level role
— Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline
— Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks
— Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
— Experience managing or mentoring UA specialists and reviewing their work at a strategic level
— Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
— Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership
Nice to have
— Experience with DSPs or programmatic beyond Meta/Google
— Familiarity with AI-powered creative production pipelines
— Cross-vertical UA experience (gaming + other app categories)
— Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similar
— The flagship game's UA is scaling with a clear, repeatable ROAS-positive playbook on Meta and Google
— A creative testing framework is running consistently, with weekly learnings feeding back into production
— The UA team has clear ownership, priorities, and a rhythm for performance reviews
— Cross-portfolio UA recommendations are being actioned by at least one other app team