Position: Director of Sales
Reports to: VP, Sales Operations
Location: Florida (Field-based); home office with frequent statewide travel, with a strong preference for candidates based in Central Florida
Travel Requirement: 50–70% statewide
Role Purpose
The Director of Sales is a high-impact, field-first leader responsible for driving aggressive revenue growth across Florida. This is a hunter's role at its core — you will personally pursue and close new builder accounts while simultaneously building, coaching, and holding accountable for a team of 5–6 Regional Sales Representatives. You thrive in the field, set the standard for relentless prospecting and disciplined execution, and translate that energy into a team culture that wins.
This role sits at the intersection of individual contributor grit and people leadership (60% management, 40% sales). You are expected to carry your own book, develop your team, and partner closely with the VP of Sales Operations to ensure every deal is in the CRM, every forecast is reliable, and every rep is executing with precision.
Key Success Drivers
- Personal and team revenue attainment against quarterly and annual targets
- New logo acquisition — consistent pipeline of net-new builder accounts across Florida
- Team CRM adoption and hygiene at or above company standards (>95%)
- Rep development: measurable improvement in conversion rates, pipeline coverage, and account growth across the team
- Forecast accuracy — minimal surprise variance; clean, stage-accurate pipeline at all times
- Market penetration across target builder profiles: regional production builders, mid-tier builders, and Florida-based national builder divisions
Core Responsibilities
Field Sales & New Business Development
- Personally prospect, pursue, and close new builder accounts across Florida — this is an active hunting role, not a management-only position
- Present bids, scopes, and proposals for roofing, siding, and exterior trades to key decision-makers at target builders
- Build and maintain executive-level relationships with procurement, construction management, and ownership at builder accounts
- Develop and execute a statewide new business development plan aligned with revenue targets and builder profiles
- Conduct regular jobsite visits, relationship meetings, and builder performance reviews
Team Leadership & Performance Management
- Directly manage a team of 5–6 Regional Sales Representatives across Florida
- Set clear performance expectations and hold reps accountable to activity, pipeline creation, conversion, and revenue targets
- Coach reps on prospecting, discovery, proposal delivery, and closing — inspect the work, not just the numbers
- Conduct structured 1:1s, deal reviews, and ride-alongs; develop each rep's individual capability and territory plan
- Recruit, onboard, and ramp new sales talent as the team grows
Pipeline & Forecast Discipline
- Own the team's pipeline health: coverage ratios, stage accuracy, aging, and slippage visibility
- Participate in weekly cadences and QBRs with VP of Sales Operations; come prepared with clean data and clear perspective
- Enforce CRM standards across the team — every account, every activity, every deal logged and current
- Provide reliable weekly pipeline updates and monthly territory forecasts
Market Intelligence & Strategy
- Develop deep knowledge of Florida's residential construction landscape: builder activity, production volumes, competitive dynamics, and pricing trends
- Identify target markets, geographies, and builder segments with the highest growth opportunity
- Partner with VP of Sales Operations to align territory coverage, capacity planning, and go-to-market priorities
- Surface competitive intelligence and market shifts that influence ProBLD's positioning and pricing strategy
Cross-Functional Collaboration
- Work closely with Operations, Estimating, and Scheduling to ensure sales commitments are operationally deliverable
- Serve as the escalation point for key account issues; maintain strong builder relationships through delivery performance
- Align with VP of Sales Operations on quota design, territory structure, and rep performance planning
Qualifications
- 7–10+ years in B2B outside sales, with a minimum of 3 years in a player-coach or field sales leadership role
- Proven track record of personally hunting and closing new accounts — not just managing others who do
- Experience in construction, building materials, subcontracting, or related industries strongly preferred
- Demonstrated ability to build, develop, and hold accountable a field sales team
- Strong understanding of builder workflows, production cycles, and procurement processes
- Proficiency with CRM platforms (Salesforce, HubSpot, or Dynamics); disciplined about data hygiene and pipeline management
- Excellent presentation, negotiation, and relationship-building skills at the builder decision-maker level
- Comfortable operating in a fast-paced, process-driven environment where accountability is non-negotiable
- Ability to travel 50–70% across Florida on a consistent basis
Preferred Background
- Experience with roofing, siding, or exterior construction trades
- Background selling to production builders or residential construction companies
- Experience scaling a regional sales team from ground level
Performance Metrics
- Team and personal revenue attainment vs. target
- New builder account acquisition (logos and revenue)
- Pipeline coverage and forecast accuracy
- CRM compliance and data quality across the team
- Rep retention and performance development
- Market share growth within target builder segments
Compensation & Benefits
- Base Salary: $150,000 annually
- Commission/Bonus: Performance-based incentive tied to team and personal revenue attainment
- Earning Potential: $200,000+ annually
Why ProBLD
ProBLD is executing an aggressive statewide growth strategy, and the Director of Sales is central to that mission. This role isn't for someone looking to manage from a desk — it's for a relentless competitor who wants to build something, win in the market, and lead a team that operates with the same edge. If you live by Elite Excellence and want to see the direct impact of your work, this is your seat.
Why You'll Love Working with Us:
At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well-being and work-life balance!
Comprehensive Health Coverage: We've got you covered with medical, dental, and vision insurance to keep you and your family healthy.
Secure Your Future: Start planning for the long term! You'll be eligible for our 401(k) plan after just 3 months of employment.
Time to Recharge: Enjoy 10 days off in your first year, plus 9 paid holidays and a floating holiday to use as you choose!
Work Hard, Play Hard: Our culture is driven, dynamic, and supportive — if you thrive in a fast-paced environment where hard work is recognized, you'll fit right in!
We're more than just a workplace — we're a team that's committed to growth, collaboration, and making sure you feel valued every step of the way. Ready to join us? Let's build something great together!