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Posted May 2, 2026

Director of Sales – East

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Job Description: • Overseeing territory sales strategy, distribution expansion, and retail execution while building and leading a high-performing field sales team • Managing regional chains and independent accounts across multiple states • Driving distribution growth, optimizing trade spend, and strengthening TRIP’s presence at retail • Hiring, leading, and mentoring a high-performing field sales team • Implementing channel strategies that align pricing, shelving, and merchandising with brand goals • Managing P&L performance and evaluating ROI across promotions and account programming • Identifying trends and opportunities to grow category share and drive market expansion Requirements: • 7–10 years of beverage or CPG sales experience across multiple channels • 5+ years leading field execution sales teams • Proven track record driving distribution and market growth • Strong experience with P&L management and sales analytics • Skilled at building retailer relationships and delivering sales presentations • Excellent leadership, communication, and organizational skills • Must have a reliable car, valid driver's license, registration, and proof of insurance • This role is open to U.S. citizens, permanent residents, or individuals authorized to work in the United States. Benefits: • Medical, Dental & Vision Insurance • Paid-Time-Off Program • Mindfulness support with Calm App membership and Employee Advisory Resources • 401k • Life Insurance • Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service • A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)
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