What You'll Be Responsible For
- Own our email and SMS program from top to bottom using Klaviyo or related tools — including strategy, execution, reporting, and optimization.
- Build and manage automated flows that align with the customer journey — from welcome sequences to win-backs to post-purchase follow-ups.
- Develop advanced segmentation strategies based on seasonality, geography, and lifestyle cohorts, ensuring the right message hits the right audience at the right time.
- Collaborate with creative and brand teams to provide direction on email layout, graphics, and content (you don’t need to be a designer, but it would help).
- Launch growth campaigns that support product drops, promotions, and key brand moments.
- Analyze performance and provide clear reporting on email KPIs — open rates, click-through rates, conversion, LTV, and more.
- Continue to A/B test and iterate subject lines, copy, design, and send times to improve performance.
What We're Looking For
- 3–6 years of hands-on experience with Klaviyo — you're the person others go to with questions.
- Proven track record building high-performing automated flows and campaigns.
- Experience segmenting lists with data-backed logic — especially using behavioral, seasonal, and demographic data.
- Base-level design knowledge (e.g., you know how to brief design needs and tweak in Photoshop/Figma when necessary).
- Strategic thinking paired with a get-it-done attitude.
- Analytical mindset — you can make decisions based on data without getting lost in it.
- A strong understanding of email as a growth lever, not just a box to check.
Why Join Us:
- Competitive salary and benefits.
- Opportunity to work in a dynamic, fast-moving, collaborative environment.
- Access to professional development and growth opportunities.
- Ability to pave your future
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