The Media Relations Director is a senior strategic leader responsible for developing and executing a high-impact media program that elevates brand visibility and communicates our value proposition to target audiences. This role sits at the intersection of deep industry knowledge, compelling storytelling, and rigorous measurement - and requires a track record of building media programs that consistently move the needle.
You will partner closely with leaders across the business - including marketing, product, sales, and the C-suite - to bring the best parts of the company to a broad and relevant audience across professional services verticals including accounting, consulting, investment banking, legal, and private capital.
The Media Relations Director will own the full media program directly - spanning all industry verticals, executive communications, crisis response, and budget management - while partnering with marketing leaders across our industries to ensure PR is integrated into each vertical's broader marketing mix.
Media strategy & program leadership
Develop and own the company's global media relations strategy, spanning multiple product lines and industry verticals.
Drive measurable increases in share of voice and positive media coverage; set goals and report on program performance quarterly.
Manage an annual PR budget and external agency relationships, ensuring accountability against clear KPIs.
Media relations & storytelling
Build and deepen relationships with journalists, editors, analysts, and influencers across business, technology, and professional services media.
Develop a core group of executive and subject matter expert spokespeople, coaching them for media engagement and increasing their visibility.
Oversee the development of press releases, bylined articles, media kits, award submissions, and other earned media content.
Collaborate with teams to conceptualize, execute, and pitch annual attitudinal surveys.
Executive & investor communications
Collaborate with legal and finance teams to develop quarterly investor messaging and CEO communications.
Attend analyst briefings and track sentiment to inform communications strategy and message alignment.
Support executive transitions and new leadership onboarding through proactive media programs.
Cross-vertical collaboration
Partner with industry and growth marketing teams to develop holistic plans for how PR fits into each vertical's broader marketing mix.
Manage industry-specific SME relationships, media outlets, and influencers across all verticals.
Oversee vertical press releases, including new customer announcements (NCAs), ensuring consistent voice and positioning.
Crisis & issues management
Prepare and lead execution of communications plans for crises large and small, acting as company spokesperson when needed.
Lead cross-functional teams during issues management situations, ensuring customer-first messaging.
12+ years of media relations or public relations experience, with significant in-house corporate experience at a B2B technology company.
Deep expertise in professional services verticals - law, investment banking, private equity, accounting, or similar - as well as enterprise or SaaS technology.
Established, trusted relationships with journalists and media outlets across business, technology, and vertical trade press.
Proven track record of building programs that deliver quantifiable results - share of voice growth, coverage volume, and audience reach.
Experience managing PR agencies and budgets at scale.
Demonstrated experience partnering directly with C-suite executives and cross-functional senior stakeholders.
Ambition to build and lead a team: this role begins as an IC and grows into a people manager as the function scales.
Skills
Exceptional written and verbal communicator: equally strong crafting a press release and advising an executive before an interview.
Data-driven mindset with the ability to measure, report on, and continuously improve program performance.
Proactive and opportunistic: quick to identify and act on emerging media moments.
Collaborative team player with a cross-functional orientation and ability to build trust quickly.
Experience with attitudinal research or thought leadership survey programs is a plus.
Investor relations exposure or experience sitting across PR and IR functions is a plus.
Year-over-year growth in positive media coverage volume and potential audience reach across all verticals.
Share of voice improvement versus key competitors in professional services technology media.
Quality and tier of placements: top-tier business press, vertical trade media, and analyst coverage.
SME and executive visibility: number of bylines placed, speaking opportunities secured, and spokesperson appearances.
Agency performance against agreed KPIs and budget management within approved annual spend.
What you will gain:
At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities. We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.
Here, you will have the opportunity to:
Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.
Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.
Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email. Intapp will never ask for financial information of any kind or for any payment during the job application process. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/. If you believe you were a victim of such a scam, you may contact your local authorities. Intapp is not responsible for any claims, losses, damages, or expenses resulting from scammers.