PressReader is a rapidly growing technology company that partners with leading publishers to deliver content to millions of users globally. They are seeking a B2C Growth Coordinator who will support marketing automation workflows, paid advertising campaigns, and SEO initiatives to drive customer acquisition and retention.
Responsibilities
- Collaborate with internal teams to coordinate and deliver marketing assets aligned to campaign goals
- Assist in executing cross-channel campaigns (such as email, push notifications, app & web messages, social media and more)
- Coordinate in setting up A/B tests, tracking performance and implementing optimizations
- Track automated program performance, get insights and recommend data-driven optimization avenues to improve conversion, engagement and retention
- Support QA and validation of growth-related product features, ensuring accurate tracking, messaging and user experience across platforms
- Assist in optimizing app store presence (ASO), including keyword research, metadata updates, creative testing and performance tracking
- Stay current on industry trends, platform changes and emerging growth tactics to inform campaign strategy
- Conduct administrative and operational tasks to support growth projects
Skills
- At least 1-3 years of experience in marketing, product or engineering support roles
- Familiarity with marketing automation tools, landing page builders and SEO platforms
- Strong organizational skills and high attention to detail
- Clear and effective written and verbal communication skills
- A creative and analytical outlook with a focus on continuous improvement
- A passion for data and numbers
- A positive, upbeat demeanor with a good sense of humor
- A bachelor's degree in Marketing, Computer Science, Business Administration, or a related field
- Experience using Branch or Braze
- Background in media, consumer-packaged goods, technology or tech-enabled industries
Benefits
- 100% employer-paid health, dental and vision benefit plan
- 15 paid vacation days to start
- Health and wellness days
- Bereavement days
- Reimbursements for professional training and membership in professional associations
- Fitness subsidy
Company Overview
PressReader offers unlimited digital access to over 7,000 newspapers and magazines from all over the world. It was founded in 1999, and is headquartered in Richmond, British Columbia, CAN, with a workforce of 201-500 employees. Its website is https://about.pressreader.com.