Growth Marketing Manager (Full-Time, Remote) (Paid Media Focus)
About the Company
We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.
Position Overview
Own day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.
Core Responsibilities
- Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
- Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
- Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend
- Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.
- Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.
- Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
- Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
- Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance
- Maintain campaign naming taxonomy and organizational standards across all accounts
What Makes You the Right Fit
- You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.
- You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.
- You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.
- You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.
- You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.
Requirements
- Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend
- Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta
- Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)
- Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS
- Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
- Track record of inheriting underperforming or disorganized accounts and turning them around
- Proficiency in Excel/Google Sheets for performance analysis
- Strong written communication in English for reporting and cross team coordination
Preferred Skills
- Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)
- Experience managing Bing/Microsoft Ads
- Experience with Google Tag Manager or server side tagging (Addingwell)
- Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)
- Experience in D2C subscription or ecommerce
- Experience with Shopify, Klaviyo, or Recharge integrations
- Experience with Source Medium or similar analytics reporting tools
- Experience with TikTok Ads