This is a remote position.
The Amazon Marketplace Specialist (FBM) is responsible for the end-to-end management, optimization, and growth of the company’s Amazon Seller Central account operating under the Fulfilled by Merchant (FBM) model.
This role ensures smooth marketplace operations, order fulfillment coordination, product visibility, advertising optimization, and revenue growth while maintaining compliance with Amazon’s policies and performance standards.
The specialist will manage the entire Amazon FBM lifecycle, from account setup, product listing, inventory coordination, order management, shipping workflow, customer service, advertising campaigns, analytics, and growth strategy.
Manage and maintain the company’s Amazon Seller Central account.
Ensure compliance with Amazon marketplace policies and standards.
Monitor and maintain healthy Account Health Metrics, including:
Order Defect Rate (ODR)
Late Shipment Rate
Pre-Fulfillment Cancellation Rate
Manage performance notifications, policy updates, and account alerts.
Handle case management, escalation, and account reinstatement processes if needed.
Create, upload, and manage product listings in Amazon Seller Central.
Optimize listings using Amazon SEO best practices, including:
Keyword optimization
Title structure
Bullet points
Product descriptions
Manage A+ Content and enhanced brand content.
Upload and maintain product images, infographics, and multimedia assets.
Manage product variations (size, color, bundles).
Conduct keyword research to improve organic rankings.
Monitor competitor listings and market trends.
Implement dynamic pricing strategies.
Manage promotional campaigns such as:
Coupons
Lightning Deals
Seasonal discounts
Ensure compliance with Amazon Fair Pricing Policy.
Monitor incoming orders in Seller Central.
Coordinate with warehouse and logistics partners to ensure timely fulfillment.
Generate and manage shipping labels and shipment confirmations.
Ensure compliance with Amazon shipping SLAs.
Track shipments and resolve delivery issues.
Maintain accurate inventory levels across all listings.
Prevent stock-outs or overselling by coordinating with supply chain teams.
Forecast demand based on sales trends and seasonality.
Update inventory quantities regularly.
Manage customer communication via Amazon Buyer-Seller Messaging.
Respond to inquiries within Amazon’s 24-hour response requirement.
Handle refunds, returns, replacements, and complaints.
Maintain high customer satisfaction ratings and seller feedback.
Process return requests according to Amazon return policies.
Coordinate with warehouse teams on returned inventory.
Analyze return trends and recommend improvements.
Plan, launch, and manage Amazon PPC campaigns, including:
Sponsored Products
Sponsored Brands
Sponsored Display
Monitor campaign performance metrics such as:
ACOS
ROAS
CTR
Conversion Rate
Optimize campaigns through keyword adjustments and bid management.
Monitor and analyze Amazon business reports and sales performance.
Track key metrics including:
Revenue
Conversion rates
Buy Box percentage
Advertising performance
Generate weekly and monthly performance reports.
Conduct market and competitor research.
Identify opportunities to improve product ranking and visibility.
Recommend strategies for revenue growth and marketplace expansion.
Support new product launches on Amazon.
Ensure listings comply with Amazon’s policies and category requirements.
Stay updated on Amazon algorithm changes and policy updates.
Prevent and resolve issues related to restricted products or listing suppression.
Work closely with internal teams such as:
Warehouse / Fulfillment
Marketing / Digital Advertising
Finance
Product Development
Operations
2–5 years experience managing Amazon Seller Central
Proven experience handling Amazon FBM operations
Experience managing Amazon PPC campaigns
Experience with Amazon product listing optimization and SEO
Experience managing Amazon order fulfillment workflows
Candidates with the following certifications will be prioritized:
Amazon Advertising Certification
Amazon Sponsored Ads Certification
Amazon DSP Certification
Amazon Advertising Foundations Certification
Amazon Retail for Advertisers Certification
Amazon Seller University Advanced Training
Additional relevant certifications:
Amazon Marketplace Strategy Certification
E-Commerce Marketplace Management Certification
Amazon Seller Central management
Amazon PPC advertising
Listing optimization and Amazon SEO
Keyword research tools (Helium10, Jungle Scout, Keepa)
Inventory management systems
Data analysis using Excel or Google Sheets
Sales performance analysis
Advertising ROI analysis
Pricing strategy and competitor bench-marking
Conversion rate optimization
Order processing and fulfillment coordination
Customer service management
Returns and refund processing
Marketplace compliance monitoring
Monthly Amazon revenue growth
Product listing conversion rate
Buy Box win rate
Advertising ROAS / ACOS
Order Defect Rate (ODR)
Customer feedback score
On-time shipment rate
Amazon Seller Central
Amazon Advertising Console
Helium10
Jungle Scout
Keepa
Google Analytics
Excel / Google Sheets
Inventory management software
First 30 Days
Conduct full audit of Seller Central account
Optimize existing listings
Review FBM fulfillment process
60 Days
Launch optimized PPC campaigns
Improve listing SEO and visibility
90 Days
Increase sales performance and conversion rates
Deliver structured growth strategy and reporting