Octagon is a global sports, entertainment, and experiential marketing firm recognized as one of the “Best Places to Work in Sports”. They are seeking a Jr. Analyst (Digital & Social) to assist in developing and executing digital and social programs for clients, focusing on data-driven strategies and campaign performance analysis.
Responsibilities
- Responsible for pulling key data around social trends, audience behavior, and online conversation using our suite of social listening tools
- Support in the development of data-driven digital recommendations for client initiatives – including (but not limited to) organic social strategy, media partnerships, and paid media programs
- Assist in the execution of digital and social campaigns, in collaboration with other digital team members
- Assess campaign performance and keep track of key metrics (such as impressions, engagements, engagement rate, etc.) based on program goals and KPIs
- Support efforts in talent discovery based on the client’s campaign objectives and criteria
- Transform datasets into easy-to-digest summaries and visuals, providing clients with relevant results and recommendations to inform future social and digital strategies
- Liaise with internal & external teams as needed on client requests
Skills
- Up to 1 year of experience in social/digital media; internship experience with a media or sports agency is preferred
- Fundamental understanding of social media strategy across Instagram, TikTok, X/Twitter, LinkedIn, Facebook and YouTube platforms
- Ability to analyze campaign performance and uncover relevant data-driven insights
- Strong attention to detail is a must; familiarity with Microsoft Excel is a plus (we work with a lot of data!)
- Excellent written and verbal communication skills
- Can assist with developing well-designed, cohesive and clear Microsoft PowerPoint decks
- An organized and active contributor – you know how to keep everything on task and have a keen attention to follow-through
- You are creative – you can brainstorm innovative ideas and collaborate with creative/design teams to ensure content aligns with best practices on social and digital channels
- You're ahead of what's trending in social & digital – what's resonating with fans, what content rises above the rest, and have an innate curiosity around new and emerging platforms
- You bring a passion for/expertise in sports, entertainment, music and/or celebrity & lifestyle culture
Benefits
- Comprehensive benefits package
Company Overview
Octagon is the world's leading sports and entertainment management and marketing company. It is a sub-organization of Interpublic Group. It was founded in 1983, and is headquartered in Norwalk, Connecticut, USA, with a workforce of 501-1000 employees. Its website is http://www.octagon.com.