The Marketing Analytics team partners closely with Marketing, Sales, Customer Success, and Operations to transform data into insights that drive growth, efficiency, and smarter decision‑making. We support leaders across Growth Marketing, Brand, Product Marketing, Partner Marketing, Sales Development, and Communications teams by aggregating data from multiple sources, building scalable dashboards, and delivering clear, actionable insights.
As a Lead Marketing Analyst, you will serve as a senior individual contributor and trusted analytics partner to Marketing stakeholders. This role blends deep analytical expertise with strong communication skills, enabling you to turn complex datasets into clear narratives that influence strategy and execution. You will also play a key role in advancing how Marketing leverages data to better understand customer behavior across the full customer lifecycle to influence product expansion and retention.
Key Responsibilities
Stakeholder Partnership & Insight Delivery
- Act as a strategic analytics partner to Marketing leaders, helping define success metrics, analytical approaches, and reporting priorities
- Translate business questions into analytical frameworks and clearly articulate findings, implications, and recommendations
- Communicate complex data and insights to non‑technical audiences through compelling storytelling and presentations
Analytics, Reporting & Dashboards
- Design, build, and maintain scalable dashboards and reports in PowerBI that support marketing performance measurement and decision‑making
- Aggregate, analyze, and synthesize data from multiple disparate sources (e.g., campaign platforms, CRM, product data, web analytics)
- Ensure consistency and reliability of metrics, definitions, and reporting across Marketing
Advanced Analysis & Optimization
- Identify trends, patterns, and performance drivers across channels, campaigns, and customer segments
- Support measurement of marketing effectiveness, pipeline influence, and revenue impact
- Continuously improve analytical methodologies, dashboard usability, and internal reporting processes to increase efficiency and impact
Product & Telemetry Data
- Partner with data engineering and product teams to integrate product usage data into our Marketing data ecosystem
- Analyze SaaS product usage trends to identify opportunities for customer expansion, upsell, cross‑sell, and targeted marketing engagement
- Help Marketing teams better understand customer behavior across the full lifecycle—from acquisition to adoption and growth
Cross‑Functional Collaboration
- Work closely with data engineering and analytics partners to ensure high‑quality, well‑structured data is available for analysis and visualization
- Act as a bridge between technical teams and business stakeholders to ensure analytics solutions are both accurate and usable
- Contribute to analytics standards, documentation, and best practices across the broader analytics function