Leads and directs efforts to penetrate and develop key retail customer contacts and relationships, resulting in the successful achievement of the company’s strategic sales goals and objectives.
Essential Job Functions
- Lead and direct efforts to penetrate and develop assigned markets at both the retailer/operator and distributor levels.
- Determine the most effective go-to-market strategies for assigned retail customers to drive sustainable and profitable growth while achieving company objectives.
- Collaborate closely with internal customer service, sales support, and logistics teams to ensure high levels of customer satisfaction.
- Manage brokerage firms to support distribution and promotional goals within regional chains and special market customers.
- Oversee day-to-day business operations, including forecasting, budgeting, planning, reporting, presentations, and broker management.
- Monitor sales performance through reporting, recommend adjustments, and implement strategies to achieve company goals.
- Maintain knowledge of national and regional trade shows relevant to assigned classes of trade.
- Demonstrate strong product and industry knowledge and act as a technical resource for internal partners.
- Perform other duties as assigned.