Job Description:
Are you a business development professional energized by finding and defining where the business should grow next?
As Market Segment Manager for the Work Truck segment, you will shape the growth strategy of one of Miller Electric’s fastest growing markets within the Power Systems Division of ITW. This is a high-impact, high-visibility role responsible for defining where we play, how we win, and which opportunities deserve focus, investment, and innovation.
You will turn ambiguity into direction, identifying unmet needs, competitive threats, and emerging opportunities, then translating those insights into clear strategic choices. Your work will directly influence product roadmaps, innovation priorities, and go-to-market strategies that show up in the field and drive real business results.
Opportunity for remote work for the right candidate.
Key Responsibilities
Market Strategy & Analysis
- Identify and size attractive growth markets using customer, trend, and competitive analysis.
- Map markets to clarify customer segments, unmet needs, and competitive positioning.
- Form strong, evidence-based points of view on where the business should compete and why.
- Assess market attractiveness, barriers to entry, and revenue potential to guide portfolio priorities.
Customer & Insight Development
- Lead customer and market research through interviews, surveys, and field observation.
- Translate insights into clear problem statements and opportunity definitions for Product Management and Product Development.
- Champion a customer-first perspective, ensuring products and positioning reflect real value drivers.
Cross-Functional Leadership & Influence
- Partner closely with Product Management, Engineering, and Sales to align on market direction and opportunity selection.
- Influence decisions across teams and levels without direct authority.
- Communicate market insights and recommendations clearly and credibly to senior leadership.
Portfolio Growth & Performance
- Build and prioritize business cases for new growth opportunities.
- Track post-launch performance, including adoption, revenue growth, and customer satisfaction.
- Refine value propositions and go-to-market strategies as markets and customer needs evolve.
How to be successful in this role:
Analytical & Strategic
- Strong market analysis and competitive intelligence skills.
- Ability to model market size, share, and growth.
- Ability to connect market trends to customer needs and business opportunities.
Customer & Market Insight
- Skilled at turning qualitative and quantitative data into clear recommendations.
- Strong understanding of customer buying behavior and value drivers.
- Track record of uncovering insights that translate into growth.
Collaboration & Influence
- Clear, compelling communicator and storyteller.
- Proven ability to influence across functions and levels.
- Builds trust and credibility with cross-functional partners.
Business Acumen
- Solid understanding of P&L drivers, pricing, and margin dynamics.
- Ability to evaluate opportunities against risk, complexity, and return.
- Experience translating market insight into sound business decisions.
How You Show Up
- Intellectually Curious: Asks questions, seeks understanding, and challenges assumptions.
- Customer-Centered: Deeply committed to understanding customer needs.
- Comfortable with Ambiguity: Operates effectively in evolving and uncertain environments.
- Collaborative: Engages others to build alignment and momentum.
- Practically Optimistic: Balances realism with a growth-oriented mindset.
What Builds Trust
- Market Insight: Demonstrated impact from customer or market insight.
- Data-Driven Judgment: Uses evidence to inform decisions.
- Cross-Functional Credibility: Respected partner across teams.
- Strategic Impact: Experience driving segment growth, share gains, or new market entry.
- Clear Storytelling: Communicates ideas in a way that drives understanding and action.
Requirements
- Bachelor’s degree in Marketing, Business, or a related technical field.
- 5–10 years of experience in strategic marketing, market research, or business development, ideally in a B2B or industrial environment.
- Travel up to 50%
- Proven success in market or segment strategy, portfolio prioritization, or new market entry.
ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.
Compensation Information:
$97,500-$162,500, based on experience
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.