Marketing Director, Online Marketplaces (On-Site)

Job title: Marketing Director, Online Marketplaces (On-Site) in Florida at Integrabeauty
Company: Integrabeauty
Job description: Who We Are:Our team of innovators and visionaries are passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment.We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR, two leading consumer goods brands, that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.About the Role:We're hiring a Marketing Director - Online Marketplaces to own and scale performance across Amazon, Walmart.com, Target.com, Ulta.com, and additional emerging platforms. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for marketplace channels and work cross-functionally to drive profitability, brand consistency, and customer acquisition through integrated campaigns.This role is both strategic and hands-on.You'll lead a growing team across media buying, brand management, and content optimization-while partnering closely with Creative, Ops, Product Development, and Finance to deliver best-in-class execution across every digital shelf.Duties and Responsibilities

• Including but not limited to:

Strategic Leadership & Growth Ownership * Lead channel growth strategy across all online marketplaces, with full funnel responsibility (awareness to conversion to retention)

• Own sales forecasting, growth targets, and budget allocation across channels and categories
• Develop the long-term vision and playbook for expanding reach across new marketplace partners and international

platforms * Partner with the CMO and executive team to define marketplace priorities within the broader omnichannel growth strategyPerformance Marketing & Retail Media * Oversee all paid media campaigns across Amazon Sponsored Ads, DSP, and third-party marketplaces

• Partner with internal media teams to run Retail Media campaigns on UB Media (Ulta), Rondel (Target), Criteo (Macy's), and emerging platforms
• Implement advanced attribution and incrementality testing frameworks (Amazon Attribution, MMM, post-purchase surveys)
• Optimize campaign structure, bid strategies, and creative formats to maximize ROAS and reduce TACoS

Merchandising & PDP Excellence * Own best-in-class product detail page (PDP) strategy-titles, bullets, A+ content, brand stores, imagery, and video

• Guide the merchandising calendar and seasonal promotional strategy in partnership with Creative and Sales
• Launch new products with retail-readiness, PDP toolkits, and early-review strategies

Operations, Inventory, and Forecasting * Partner with Inventory, Demand Planning, and Fulfillment to drive marketplace availability and fulfillment readiness

• Build automated dashboards with BI/Analytics teams for real-time performance and inventory tracking
• Identify and mitigate OOS risks, forecasting issues, and low-conversion SKU drivers

Technology, Tooling & Innovation * Implement and scale retail automation tools across pricing, review mining, listing QA, and competitive benchmarking

• Identify AI or machine learning platforms that enhance campaign optimization, inventory forecasting, or content creation
• Stay on the forefront of marketplace innovations and beta programs across Amazon, Walmart, Target, and more

Team Leadership & Cross-Functional Partnership * Hire, lead, and mentor a high-performing team across brand management, media buying, and analytics

• Collaborate with Creative, Brand, Influencer, Product, and Tech teams to ensure marketplace success is fully integrated into the company GTM strategy
• Lead quarterly business reviews and performance reports for executive stakeholders

Qualifications

• 10+ years of experience in eCommerce with a minimum of 5+ years leading performance on Amazon and other online marketplaces
• Proven success managing 8- to 9-figure revenue channels in DTC and/or

environments * Deep expertise in retail media buying, PDP optimization, and full-funnel eCommerce growth

• Proficient with Amazon Ad Console, DSP, Helium10, Pacvue, Perpetua, Skai, and retail media platforms (Criteo, UB Media, etc.)
• Data-driven decision-maker with strong command of KPIs like TACoS, CVR, ROAS, AOV, and contribution margin
• Strong leadership, communication, and project management skills with a bias for execution
• Beauty, wellness, or CPG experience preferred but not required

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work/Life Balance
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

• Action Oriented
• Situational Adaptability
• Drives Results

Expected salary:
Location: Florida
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