Dealmoon Group is a company focused on enhancing brand visibility and user engagement through various marketing strategies. They are seeking a Marketing Specialist to manage social media content, optimize paid media campaigns, and support integrated marketing projects while fostering user growth and community engagement.
Responsibilities
- Plan and publish content across WeChat, RED, Facebook, Instagram, LinkedIn, and other platforms
- Create content around promotions, brand partnerships, and campaign activities to increase brand visibility and user engagement
- Manage and optimize campaigns across Meta, Apple Ads, RED, Newsletter, Google Ads, video platforms, and other channels
- Monitor performance, produce analysis reports, continuously improve ROI and conversion results, and develop monthly, quarterly, and annual channel strategies
- Support the planning of major on-site promotional campaigns and integrated marketing projects
- Be responsible for cross-platform communication planning and execution, and work closely with product, content, and operations teams to ensure smooth project delivery
- Participate in the development of online and offline user growth strategies
- Optimize conversion paths and user onboarding processes, and use data analysis to improve user retention and conversion performance
- Communicate with users and collect feedback through platforms such as WeChat
- Help maintain brand communities, KOL relationships, and core user engagement, while also supporting day-to-day communication with partners and event collaborators
- Use tools such as CapCut, Photoshop, Canva, and Meitu to create basic visual assets
- Support the production of event materials, posters, roll-up banners, social media visuals, and short-form video content
Skills
- Bachelor's degree or above, preferably in Marketing, Communications, Business, Media, or related fields
- At least 1 year of experience in digital marketing, brand marketing, or a related field
- Outstanding fresh graduates may also be considered
- Familiar with the operation of social media platforms such as WeChat, RED, Instagram, and TikTok
- Strong communication skills, execution ability, and cross-functional collaboration skills
- Good written and spoken English skills
- Experience or knowledge in paid media, user growth, or data analysis is a plus
- Experience in e-commerce, internet, content platforms, or offline events is preferred
Benefits
- Comprehensive Insurance
- Health & Dental: Extended Health Care (including prescription drugs, vision) and Dental coverage.
- Financial Protection: Life Insurance, Accidental Death & Dismemberment (AD&D), and Critical Illness coverage.
- Flexible Work: Flexible Hybrid work model (Work-from-home & Office).
- Retirement: Group RRSP program to help you save for the future.
- Paid Time Off: Competitive Paid Vacation and Sick Leaves.
Company Overview
Moon Commerce Group is a global commerce ecosystem built to help brands grow across borders through culture, community, and intelligence. It was founded in 2009, and is headquartered in Union City, California, USA, with a workforce of 201-500 employees. Its website is http://www.dealmoon.com.