EDO is a data, measurement and analytics company that empowers marketing professionals with actionable insights. The Media Analytics Associate will manage client accounts, deliver data-driven insights, and collaborate with various teams to enhance client satisfaction and drive growth.
Responsibilities
- Manage client accounts as the day-to-day EDO point person for the research and insights teams at TV Networks and Fortune 500 advertisers
- Author standard reporting and custom analyses for advertiser clients that highlight the power of EDO data and provide insights around optimizations advertising via creative and media decisions
- Proactively deliver advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales
- Contribute to expansion of EDO Convergent TV measurement through managing first party ad tags and site pixels, and troubleshooting where needed
- Understand our clients’ needs and determine new ways to present EDO data in compelling ways that match those needs
- Ensure that clients are deriving maximum value from the EDO partnership to ensure high client satisfaction, renewals, and account growth
- Support the sales and business development process by producing analyses and marketing collateral for new business presentations
- Work with the EDO product team, engineers and data scientists to plan and prioritize features
- Work with the data quality team to maintain data accuracy and completeness
- Understand and stay on top of changing industry dynamics and the competitive landscape
Skills
- One to three years of experience (including internships) in advertising/marketing research, corporate strategy, or consulting, preferably with interest or experience in the Media and Entertainment industry
- Ability to write and deliver presentations and reports that present our information in a succinct and usable manner - i.e. a great storyteller
- Highly comfortable with client engagement, and able to present analytics results to clients
- A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble start up company
- Exposure to R and SQL preferred, with interest in expanding skills with these tools
- Experience with pixel tagging process for either ads and/or site activity is a plus
- Passion for movies, TV and advertising is a plus
- Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently
Benefits
- Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
- 401(k) plan.
- When in an office, employee meals, snacks, and more fully paid for.
Company Overview
EDO is a data, measurement, and analytics company. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is http://www.edo.com.