1. Preferred Industry Experience
While eCommerce is the main focus, I would strongly
prioritise candidates who also have experience in:
Direct-to-consumer
brands (DTC)
Consumer
product brands (homeware, lifestyle, fashion, beauty, supplements)
Subscription
products or apps
Lead
generation funnels (bonus but not essential)
The key requirement is performance-driven Meta
advertising, not just brand awareness.
Ideal candidates will have experience with:
Scaling
accounts from £5k–£100k+ monthly spend
Creative
testing frameworks
UGC-style
ad formats
Performance
analysis beyond ROAS (CPA, MER, LTV)
Experience with homeware, fashion, lifestyle, or
sustainable brands is a plus because several of my clients operate in that
space.
2. Tools & Platforms to Prioritise
Candidates should be comfortable working inside a modern DTC
marketing stack.
Priority tools:
Required
Meta
Ads Manager
Shopify
Meta
Events Manager
Woocommerce
Strong Bonus
Klaviyo
Triple
Whale / Northbeam / attribution tools
Motion
or similar creative analytics tools
Looker
Studio
Notion
The most important thing is that they are comfortable
analysing performance data and identifying optimisation opportunities, not
just launching campaigns.
3. Hours Per Week
Initially:
10–20 hours per week
This will likely grow as more clients are onboarded.
The role will involve:
Campaign
setup and management
Creative
testing
Performance
analysis
Weekly
reporting
Scaling
winning campaigns
4. Working Hours / Time Zone
Some overlap with UK hours is required for
communication.
Ideal:
2–4
hours overlap with UK working hours (9am–5pm UK)
Candidates can be remote and international, but
responsiveness and communication are important due to client work.