Workshop is an integrated marketing agency providing strategic consulting and creative marketing solutions. The Paid Media Specialist will support the Paid Media Team in executing media buying, planning, and post-buy campaign analysis, with opportunities for growth as the agency expands its paid media practice.
Responsibilities
- Support the Paid Media Director in planning and executing client media strategies across traditional and digital channels
- Source, evaluate, and deliver competitive media pricing to support client goals
- Measure and demonstrate ROI across campaigns to validate and refine media investment decisions
- Develop media plans, proposals, agendas, reports, and correspondence related to media buying and planning
- Conduct post-buy analysis and campaign reporting by compiling, interpreting, and presenting media data and statistics across all relevant channels
- Monitor relevant KPIs, build internal and client-facing reports, communicate qualitative results and lessons learned, and perform ongoing campaign optimizations based on performance data to maximize results
- Process media invoices monthly against approved client schedules, maintaining accurate records of media ordered versus media billed
- With direction and support from the Paid Media Director, monitor and maintain impressions and budget pacing across DSPs and ad manager accounts to ensure delivery and margin targets are met
- Assist in the preparation of client reports and presentations, balancing client goals with budget realities and technology constraints
- Execute tactical changes to media strategy based on ongoing paid media analytics and performance data, with guidance from the Paid Media Director
- Assist in identifying industry trends, platform updates, and algorithm changes to keep Workshop at the forefront of paid media best practices
- Own the quality and on-time delivery of all assigned work
Skills
- Bachelor's Degree in Business, Marketing, Communications, or a related field
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Quick learner who translates new knowledge into practice and results
- Track record of humility, continuous improvement, and a desire to grow
- Understanding of business metrics and a history of applying data to drive decisions
- Experience with reporting analytics and demonstrated attention to detail
- Familiarity evaluating campaign performance across paid media channels
- Working knowledge of Google Analytics, Google Ads, and Meta Ads Manager
- Experience with day-to-day management of paid media campaigns
- Exposure to Demand-Side Platforms (DSPs) or programmatic media buying
Benefits
- Comprehensive medical, dental & life insurance
- 401(k) retirement plan
- Paid vacation and sick days
- Paid holidays
Company Overview
Adworkshop offers integrated brand engagement engine services. It was founded in 1977, and is headquartered in Lake Placid, New York, USA, with a workforce of 11-50 employees. Its website is https://www.yourworkshop.com.