Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.
ROLE OVERVIEW
Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties.
This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.
CORE RESPONSIBILITIES
Paid Media Strategy & Execution (60%)
· Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
· Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
· Identify opportunities to improve efficiency and support the growth of high-performing campaigns
· Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
· Align campaign execution with property-level demand, seasonality, and occupancy goals
Performance Analysis & Optimization (25%)
· Monitor and analyze campaign performance across Google Ads, Meta, and GA4
· Translate data into clear insights and actionable optimizations
· Track conversions and key performance metrics to improve campaign efficiency
· Support reporting and communicate performance updates to internal teams
Collaboration & Execution Support (15%)
Additional Digital Marketing Support (as needed)