VaynerX is a contemporary family of companies focused on building and growing brands. They are seeking a Relevant Strategist to provide insights on audience dynamics and cultural trends, driving relevance and strategic recommendations for clients.
Responsibilities
- Live and breathe their areas of expertise day in and day out to bring real time knowledge
- Conduct daily scans across their passion areas for timely, relevance driving cultural signals
- Drive daily cultural opportunities in AIM (with context around trends, conversations, emerging influencers, new competitors, vernacular, how its showing up on platforms, etc), so teams can optimize these signals authentically
- Partner closely with Creative Captains to ensure cultural insights and signals are actionable and fuel AIM sessions and inspire high-performing content
- Deliver MRR / QRRs, Thought Leadership on relevance in these areas, brand opportunities
- Continuously expand on expertise by pairing existing passions with new learning/areas
- Serve as a flexible strategic resource—deployable across multiple accounts / initiatives
Skills
- Cultural Fluency: Multi, deep passion points with a genuine finger on the pulse and inherent topic knowledge. They don't just find, they know and understand their spaces
- Networked: Living in the culture of these spaces, not just observing—connected to the right people, groups, and events. So deep in the world that it is second nature to them
- Analytical Skills: Ability to spot early signals on short notice and aptitude to translate into strategic value for clients, even without traditional strategy experience
- Writing Skills: Ability to craft internal and external reports, thought leadership, and POVs
- Soft Skills: Strong curiosity, 'go-getter energy,' and a bias for action to ensure insights drive tangible, executable creativity
Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Company Overview
VaynerX is a global modern-day marketing and communications company. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://vaynerx.com.