Note: The job is a remote job and is open to candidates in USA. Ncontracts is a leading provider of integrated risk management and compliance solutions for financial institutions. They are seeking an Account-Based Marketing Manager to own their ABM program, focusing on optimizing tools for targeted marketing plays and working cross-functionally to drive sales engagement and campaign performance.
Responsibilities
- Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models
- Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters
- Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover
- Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent
- Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization
- Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages
- Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage
- Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities
- Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays
- Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data
- Act as the go-to marketing partner for AEs and BDRs, equipping them with account intelligence and intent data insights to guide their daily prospecting
- Conduct onboarding and continuous coaching for new sales team members on how to read 6sense intent signals and execute intent-based playbooks
- Deliver regular campaign summaries and pre-meeting briefings to ensure sales teams are aligned on account activity before reaching out
- Measure and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates on 6sense-driven accounts
- Keep marketing and sales dashboards updated, providing visibility into account progression, buying stage distribution, and campaign spend efficiency
Skills
- 4+ years of experience in B2B marketing with account-based marketing as a primary discipline
- Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase). You must know how to build segments, configure keywords, and manage buying stages
- Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays
- Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso)
- Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption
- Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports (Note: you will not manage the infrastructure of these platforms)
- Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership
- Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously
- Experience in financial services, FinTech or B2B SaaS marketing
- Experience with Clay.com or similar data enrichment and outreach tools
- Experience with dynamic content personalization platforms (Mutiny, Demandbase, or equivalent)
- Experience building BDR and AE enablement programs, not just creating materials but designing the training and adoption framework around them
- Experience using AI to build repeatable AI-assisted workflows
- Knowledge of regulatory or compliance-driven buyer journeys
- BA/BS degree in Marketing, Business, or related field
Benefits
- A fun, fast-paced work environment
- Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
- 11 paid holidays
- Community and social events to keep you connected and engaged
- Mental Health Benefits
- Medical, Dental and Vision insurance
- Company-paid Group Life Insurance, Short- and Long-Term Disability
- Flexible Spending Account & Health Savings Account
- Aflac Benefits 6 Critical Illness, Cancer Protection, & Hospital Choice
- Pet Insurance
- 401 (k) with company match with eligibility on Day 1 of employment
- 2 Paid Volunteer Time Off Days
Company Overview
Ncontracts is a provider of risk management and compliance solutions for financial services companies. It was founded in 2009, and is headquartered in Nashville, Tennessee, USA, with a workforce of 201-500 employees. Its website is http://www.ncontracts.com/.