Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency that partners with ambitious companies to navigate complexity and drive growth. They are seeking an Account Executive, Social & Influencer to manage social media and influencer marketing programs for recognized brands, ensuring alignment with client objectives and delivering impactful campaigns.
Responsibilities
- Manage assigned portions of client programs and social media and influencer activation deliverables, ensuring projects are completed accurately, on time, and aligned with client objectives
- Build strong working relationships with clients and teammates through consistent communication, responsiveness, and reliable execution
- Support account teams in preparing client updates, presentations, meeting materials, and campaign recommendations
- Demonstrate a thorough understanding of client business goals, target audiences, competitive landscapes, and industry trends
- Write and edit engaging, platform-native social content that aligns with client brand voice, messaging, and campaign objectives
- Assist in the development and execution of social media strategies designed to increase awareness, engagement, and business impact
- Manage content calendars and publishing schedules across multiple social platforms
- Support community management efforts through social listening, audience engagement, trend monitoring, and issue escalation when appropriate
- Stay informed on platform updates, emerging social trends, and best practices to identify opportunities for clients
- Research, identify, and vet influencers and content creators aligned with client goals and audiences
- Support influencer outreach, contracting and negotiation, content review & approval, and overall campaign coordinations
- Monitor influencer content performance and contribute recommendations to optimize future programs
- Build and maintain positive relationships with influencers, creator partners, agents and representatives
- Demonstrate expertise across diverse influencer communities, industries, and subject matter areas
- Track social media and influencer campaign performance using platform analytics and reporting tools
- Contribute to recurring client reports by analyzing data, identifying trends, and providing actionable insights
- Support measurement efforts tied to client objectives, including awareness, engagement, website traffic, lead generation, and other key performance indicators
- Help identify opportunities for optimization based on performance data and campaign learnings
- Collaborate effectively with creative, paid media, analytics, and PR teams to ensure integrated program execution
- Mentor interns and junior team members on foundational social media, influencer, and account management tasks
- Contribute ideas for creative campaigns, content strategies, influencer activations, and emerging digital opportunities
- Pursue ongoing learning and professional development to stay current with industry trends, platform innovations, and digital marketing best practices
Skills
- 2–4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, content development, or related fields
- Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube, and emerging channels
- Experience supporting social media programs and influencer marketing campaigns
- Independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, activations, and other content opportunities
- Be comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets optimized for TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms
- Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines
- Strong written and verbal communication skills, including copywriting, emails, and presentations
- Growth mindset with a desire to continuously learn, improve, and take on new challenges
- Strong organizational and project management skills
- Ability to analyze performance data and translate findings into actionable recommendations
- Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture
- Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, Google Analytics, or similar platforms
Benefits
- Competitive benefits package with medical, dental, and vision coverage
- 401(k) matching
- Generous paid time off
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
- Hybrid work schedule with three in-office days per week for candidates within commuting distance of New York, NY or San Francisco, CA offices
- Fully remote roles available in specified states
Company Overview
Highwire is a strategic marketing communications agency built at the intersection of innovation and industry. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.teamhighwire.com.