Note: The job is a remote job and is open to candidates in USA. BambooHR is seeking a hands-on AI/ML Product Manager to support the launch of a next-generation loyalty and personalization platform. This role will lead requirements gathering and product definition, translating AI-driven insights into executable product capabilities for campaigns and customer engagement.
Responsibilities
- Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define promotions, rewards, campaign needs, and customer journeys (earn, engage, redeem)
- Translate business input into epics, user stories, detailed product requirements, and functional/non-functional specifications
- Define and operationalize AI/ML use cases, including predictive segmentation and targeting, personalized offers and rewards, and behavioral insights and pattern detection
- Ensure AI outputs are actionable within marketing campaigns and loyalty experiences
- Support RFP, vendor evaluation, and build vs. buy decisions
- Partner cross-functionally with Product, Marketing, Engineering, and Data Science teams to drive delivery
- Define measurement frameworks including campaign tracking, segmentation performance, and experimentation
Skills
- 5–8+ years of Product Management experience
- Proven experience leading business workshops and stakeholder sessions
- Experience converting ambiguous requirements into structured product artifacts
- Experience with Loyalty, Martech, CRM, or Customer Engagement platforms
- Experience with AI/ML-driven or data-driven personalization products
- Strong understanding of customer segmentation, campaigns, and lifecycle marketing
- Agile & Product Tools: Jira, Confluence
- Product Artifacts: PRDs, Epics, User Stories, Acceptance Criteria
- Workshop Frameworks: Journey Mapping, JTBD, Capability Mapping
- Data & Analytics: SQL (working knowledge), segmentation logic, A/B testing
- SaaS / Martech Platforms: CRM, CDP, Campaign Orchestration tools (Salesforce Marketing Cloud or similar)
- Working knowledge of APIs, system integrations, and data flows
- Experience with loyalty platforms or rewards ecosystems
- Experience supporting RFP/vendor selection processes
- Familiarity with personalization engines or recommendation systems
Company Overview