Note: The job is a remote job and is open to candidates in USA. DAS Health is a leading healthcare technology and managed services provider focused on helping healthcare organizations navigate digital transformation. They are seeking an AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine aimed at driving pipeline, customer acquisition, and revenue impact.
Responsibilities
- Own marketing-sourced and marketing-influenced pipeline generation
- Build and execute scalable demand generation strategies across channels
- Develop campaigns that drive awareness, engagement, and qualified pipeline
- Improve conversion rates across the marketing and sales funnel
- Design and execute ABM strategies aligned to high-value target accounts
- Partner closely with sales on segmentation, targeting, and engagement
- Build campaigns that improve account penetration and revenue growth
- Own and optimize marketing automation (HubSpot) and CRM (Salesforce)
- Build and manage lead scoring, routing, and lifecycle workflows
- Improve data quality, reporting accuracy, and funnel visibility
- Establish scalable systems that support long-term growth
- Lead digital marketing efforts including SEO, paid media, and website performance
- Optimize website for traffic, engagement, and conversion
- Continuously test, measure, and improve campaign performance
- Establish reporting frameworks, dashboards, and attribution models
- Measure marketing’s impact on pipeline, revenue, and ROI
- Forecast performance and provide insights to leadership
- Ensure strong alignment between marketing and revenue operations
- Own event marketing strategy, including trade shows, conferences, and webinars
- Manage and partner with the Field Marketing & Events Manager
- Ensure events contribute measurable pipeline and revenue
- Partner closely with sales to align on pipeline goals and targets
- Ensure sales has the tools, leads, and support needed to convert
- Help improve win rates, cross-sell, and incremental revenue
- Build the demand generation and growth marketing function from the ground up
- Roll up your sleeves to execute while building toward a scalable team
- Partner with leadership to define long-term marketing strategy and structure
Skills
- 10+ years of progressive marketing leadership experience
- Healthcare IT experience (required)
- Proven success in demand generation, pipeline growth, and revenue marketing
- Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)
- Experience working cross-functionally with sales and executive leadership
- Background in SaaS, managed services (MSP), or cybersecurity
- Experience with ABM strategies and segmentation
- Experience building or rebuilding marketing infrastructure from scratch
- Strong understanding of revenue operations and attribution modeling
Company Overview
DAS Health is a software company that provides cloud hosting, cybersecurity, patient engagement, consulting, and other solutions. It was founded in 2003, and is headquartered in Tampa, Florida, USA, with a workforce of 201-500 employees. Its website is http://dashealth.com/.