Note: The job is a remote job and is open to candidates in USA. Lazer Logistics is the industry leader in third-party yard management services, committed to customer satisfaction and employee development. The Business Development Specialist will support the Sales team by conducting market research, generating leads, and managing customer data to enhance outreach strategies and drive growth.
Responsibilities
- Collect publicly available industry reports and articles to build resources for reporting on industry trends, competitor activity, and targeted customer activity
- Conduct ad-hoc secondary research on industry, markets, customers, and competitors for senior executives, marketing, and strategy teams
- Analyze industry trends, competitor activities, and prospective client needs to tailor outreach strategies
- Perform business analysis and modeling of market size, growth, pricing, labor costs, and strategy
- Support the sales pipeline with qualified leads to meet annual growth goals
- Develop standard and unique methods to build prospect lists, conduct direct calling or marketing campaigns to increase awareness and capabilities of Lazer Logistics
- Apply Lead Qualification value codes (5-point scale) and forward leads to the Sales Team
- Interact with internal functional teams and external customers and vendors to identify business needs and solutions to meet those needs
- Vetting prospects to ensure they have the need, budget, and authority to purchase, turning raw leads into qualified opportunities
- Create value statements for use in presentations, marketing campaigns, and talking points when interacting with potential customers
- Support Sales in identifying and contacting potential customers who fit the company's ideal customer profile (ICP) via phone, email, and social media
- Build, cleanse and update customer and lead data in Salesforce CRM to ensure quality information for reporting
- Maintaining accurate records of all outreach activities and prospective interactions in a Customer Relationship Management (CRM) tool like Salesforce
- Conduct analysis of the success of the Lead program and make changes to improve results
- Generate weekly and monthly reports of qualified leads to total contacts to measure effectiveness of target lists and resulting in new business
- Promote a business partner and ownership mindset to the team to prioritize customer service excellence, adaptability and resilience to change and continuous improvement
- Other tasks as assigned
Skills
- Strong sales, analytical, and research capabilities
- Ability to synthesize competitive market data
- Experience in conducting market research and analysis
- Experience in lead generation and pipeline support
- Familiarity with Salesforce CRM or similar CRM tools
- Ability to interact with internal functional teams and external customers and vendors
- Experience in vetting prospects to ensure they have the need, budget, and authority to purchase
- Ability to create value statements for presentations and marketing campaigns
- Experience in maintaining accurate records of outreach activities
- Ability to generate reports and analyze the success of lead programs
Benefits
Company Overview
Lazer Logistics is a logistics company that provides yard spotting, yard shuttle, and trailer services. It was founded in 1996, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 5001-10000 employees. Its website is https://www.lazerlogistics.com.