Note: The job is a remote job and is open to candidates in USA. Our client, a fast-growing Jewelry and fashion brand generating $100M in annual e-commerce revenue, is seeking a Chief Marketing Officer to lead digital customer acquisition and drive profitability. This role will own the digital growth P&L, lead a distributed team, and drive the strategy that unlocks the next stage of scalable customer acquisition.
Responsibilities
- Digital P&L leadership
- Accountability for CAC, LTV, MER, contribution margin, and channel capital allocation
- Paid acquisition strategy
- Build and execute a structured testing roadmap across paid channels (Meta, Google, affiliates), rapidly scaling winning campaigns and shutting down underperformers
- Customer acquisition at scale
- Improve the economics of new-customer acquisition and scale paid spend significantly as performance improves. META
- Conversion & retention optimization
- Increase funnel conversion, AOV, and repeat purchase rate through landing page optimization, checkout improvements, upsell strategies, and lifecycle marketing (email/SMS)
- Team leadership
- Lead a distributed digital team across multiple geographies, setting clear performance goals and accountability
- AI experimentation
- Leverage emerging AI tools across creative production, analytics, and campaign workflows to accelerate testing and performance improvements
Skills
- D2C e-commerce experience selling physical consumer products ($20M+ revenue scale)
- Deep expertise in paid acquisition, particularly Meta, to female audiences
- Proven track record improving CAC, ROAS, and contribution margin
- Experience with Shopify or comparable platforms plus lifecycle marketing tools such as Klaviyo or Attentive
- Demonstrated ownership of digital P&L or growth function budgets ($3M–$10M+)
- Hands-on experience with A/B testing, funnel optimization, and offer strategy
- Experience managing teams (5+ people) and driving performance accountability
- Evidence of practical AI experimentation in marketing workflows
Benefits
Company Overview
JET Health Solutions is the healthcare product division of IT systems integrator and consulting firm OZ. It was founded in undefined, and is headquartered in , with a workforce of 51-200 employees. Its website is https://www.jethealthsolutions.com/.Company H1B Sponsorship
Confidential Client has a track record of offering H1B sponsorships, with 3 in 2025, 3 in 2023, 1 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.