Note: The job is a remote job and is open to candidates in USA. DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. The Data Platform Marketing Manager - SELECT is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business, serving as the centralized marketing owner of the business unit’s go-to-market strategy.
Responsibilities
- Serve as the primary marketing lead for the SELECT / Data Platform business unit
- Translate revenue targets and expansion goals into a unified quarterly marketing strategy
- Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
- Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
- Ensure SELECT positioning is clearly differentiated in the data optimization market
- Lead and direct cross-functional execution across:
- Paid search around Snowflake optimization
- LinkedIn targeting for data engineering and FinOps leaders
- Retargeting strategies tied to data workload interest
- SDR campaign enablement and follow-up strategy
- Data platform optimization guides
- Data lake cost efficiency playbooks
- Case studies showing measurable cost reduction outcomes
- Economic value narratives tied to cost savings
- Campaign themes for data optimization
- Visual positioning aligned to enterprise data workloads
- Develop and manage strategic campaign briefs that align messaging, audience, and economic value
- Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
- Data Platform digital campaigns
- Data platform optimization webinars
- Executive roundtables for data and FinOps leaders
- Campaign landing pages tied to measurable cost outcomes
- Content programs built around “data platform optimization”
- Drive performance against:
- Marketing sourced pipeline
- Customer expansion
- Cost per qualified meeting
- Pipeline velocity
- Develop quarterly thought leadership themes around data efficiency
- Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
- Align with Product and BU Sales to highlight roadmap and innovation
- Ensure conversion from registrant to opportunity is structured and measurable
- Partner with Content, Growth, Sales, and RevOps to create visibility into:
- Cost per lead and cost per meeting
- Conversion to opportunity
- Pipeline contributionInfluenced revenue
- Continuously refine programs based on performance data and economic outcomes
Skills
- 3 to 5 years in B2B marketing, demand generation, or product marketing
- Experience marketing to data engineering, data platform, or FinOps audiences
- Familiarity with Snowflake, data lakes, or cloud data workloads
- Strong strategic planning capability combined with hands-on execution
- Demonstrated success driving pipeline growth in a technical B2B environment
- Experience partnering closely with sales leadership
- Thinks in terms of revenue, expansion, and economic value
- Understands enterprise data teams and cloud cost pressures
- Comfortable owning a business unit narrative
- Can centralize and prioritize across competing marketing inputs
- Moves fluidly between strategy and execution
- Data-driven and outcome-oriented
Benefits
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
Company Overview
DoiT Cloud Intelligence intent-aware FinOps platform goes beyond cost optimization to drive reliability, performance, and security. It was founded in 2011, and is headquartered in Santa Clara, California, USA, with a workforce of 501-1000 employees. Its website is https://www.doit.com.