Note: The job is a remote job and is open to candidates in USA. StockX is a Detroit-based technology leader in the online marketplace connecting buyers and sellers of high-demand consumer goods. The Director, Category Growth (General Manager) will oversee a major category vertical, managing P&L, developing strategies, and leading cross-functional teams to drive growth and engagement.
Responsibilities
- Own revenue, contribution margin, liquidity, and growth targets for your vertical
- Develop annual and multi-year business plans, forecasts, and investment cases
- Allocate resources across acquisition, retention, and engagement to maximize ROI
- Drive pricing, incentives, and promotional strategies aligned to marketplace health
- Define the long-term category vision, positioning, and competitive differentiation
- Identify expansion opportunities across adjacent segments, geographies, and seller tiers
- Establish scalable supply acquisition and retention strategies
- Continuously assess competitive dynamics and evolving cultural trends
- Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
- Ensure balanced marketplace dynamics between supply depth and demand velocity
- Partner with Growth and Marketing to stimulate demand moments and category engagement
- Implement structural improvements that increase conversion, retention, and monetization
- Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
- Partner with Marketing to launch culturally relevant campaigns and high-impact moments
- Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
- Represent your vertical in executive planning, QBRs, and strategic reviews
- Hire and develop Category Managers and supporting roles as the vertical scales
- Establish operating cadence, reporting frameworks, and performance management systems
- Build repeatable GTM playbooks that can be deployed across additional categories
- Foster a culture of accountability, experimentation, and community authenticity
- Act as the senior face of StockX within your category’s ecosystem
- Build relationships with top sellers, shops, creators, and community leaders
- Ensure platform growth remains culturally credible and aligned with community norms
Skills
- 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
- Demonstrated ownership of revenue or P&L-level outcomes
- Proven track record of scaling a vertical, marketplace segment, or new business line
- Strong executive presence and experience influencing cross-functional roadmaps
- Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
- Experienced people leader with a track record of building high-performing teams
- Deep connection to culture-driven or enthusiast categories
Benefits
- Benefits (e.g., medical, dental)
- Equity
- Discretionary bonuses
Company Overview
StockX is an online marketplace to buy and sell limited edition and high demand sneakers. It was founded in 2015, and is headquartered in Detroit, Michigan, USA, with a workforce of 1001-5000 employees. Its website is https://stockx.com/.Company H1B Sponsorship
StockX has a track record of offering H1B sponsorships, with 3 in 2025, 7 in 2024, 4 in 2023, 17 in 2022, 24 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.