Note: The job is a remote job and is open to candidates in USA. Omnicom is seeking a Director of Growth Analytics who will manage reporting and audience needs for a major client while consulting with Mediabrands planning stakeholders. This role includes overseeing a high-functioning team of managers and ensuring effective digital media performance and audience strategies.
Responsibilities
- Digital media performance (e.g relevant KPIs, setting measurement plans)
- Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
- Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
- Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
- Ability to communicate succinctly and professionally to senior leadership at the client and agency
- Manage a team of analytics professionals
Skills
- Experience evaluating various attribution approaches including MTA
- Familiarity with regression-based analysis for attribution modeling and performance measurement
- Demonstrated success leading work multi-functional teams
- Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
- Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
- Strong MS Excel & Power Point skills
- Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
- Strong understanding of data and ad tech ecosystem, with a focus on digital environment
- Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
- UM does not require candidates to have a college degree
- 9+ years of experience in agency or client-side digital media planning or media analytics
- Presentation development and delivery
- Leadership and change management
- Strong written and verbal communication
- Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
- Ability to provide feedback & guidance in a constructive manner to direct reports
- Collaboration, including ability to drive clarity in a multi-stakeholder environment
- Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Eligibility for an annual discretionary incentive award or a relevant incentive award
Company Overview
Omnicom is the world’s leading marketing and sales company, built for intelligent growth in the next era. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is https://www.omc.com/.