Note: The job is a remote job and is open to candidates in USA. Blackbaud is a company that powers social impact through purpose-driven technology and responsible AI. As Director of Media, you will own the full-funnel paid media strategy, translating brand and demand strategies into impactful campaigns that drive awareness and pipeline for the organization.
Responsibilities
- Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets
- Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability
- Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact
- Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR)
- Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks
- Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud
- Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs
- Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments
- Report what matters—delivering concise, outcome-oriented media narratives to senior leadership
- Act as a strategic media partner to Brand and Demand—translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions
Skills
- 10+ years of B2B or SaaS media leadership, owning brand and performance programs end‑to‑end across the funnel
- A proven track record building and leading high‑impact media teams, including internal talent and agency partners
- Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms
- Strong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM‑driven experiences and AI‑powered search
- A portfolio of inventive, cost‑efficient campaigns—including surprise‑and‑delight physical‑world experiences and micro‑targeted digital/physical hybrids—that delivered measurable lift
- Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media's impact on net revenue retention
- Hands‑on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions
- Strong analytical and storytelling skills, able to turn complex data into clear direction and executive‑ready narratives
- Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA
Benefits
- Medical, dental, and vision insurance
- Remote-flexible workforce
- Wellness Programs
- 401(k) program with employer match
- Flexible paid time off
- Generous Parental Leave
- Donations for Doers
- Pet insurance, legal and identity protection
- Tuition reimbursement program
Company Overview