Note: The job is a remote job and is open to candidates in USA. Health-E Commerce is seeking a data-driven Director of Performance Marketing to scale their full-funnel media strategy. This high-impact role involves leading an internal paid media team, managing a significant media budget, and overseeing SEO strategies.
Responsibilities
- Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
- Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
- Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
- Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
- Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
- Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
- Partner closely with product to manage plan and execution of technical updates
- Own channel-level forecasting, budget planning, and performance reporting
- Identify new channel opportunities and run structured tests to expand reach and efficiency
- Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
Skills
- Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
- Proven track record managing significant media budgets ($15M+) in a B2C environment
- Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Working knowledge of SEO/AEO best practices and experience managing agency relationships
- Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
- Experience managing, mentoring, and developing direct reports
- Excellent communication skills; able to present complex performance data to non-technical stakeholders
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Benefits
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
Company Overview