Note: The job is a remote job and is open to candidates in USA. AgencyBloc is a leading provider of agency management solutions for life and health insurance agencies. They are seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market strategies across their portfolio, while aligning product strategy with revenue goals.
Responsibilities
- Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
- Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance
- Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
- Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
- Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
- Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
- Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
- Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
- Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness
Skills
- 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
- Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
- Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
- Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
- Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
- Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
- Experience with competitive intelligence and win/loss analysis
- Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality
- Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies
- Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority
- Strong analytical, communication, and executive presentation skills
- Ability to operate effectively in fast-moving environments with evolving processes and priorities
Company Overview
AgencyBloc helps life and health insurance agencies grow their business by organizing and automating their operations. It was founded in 2008, and is headquartered in Cedar Falls, Iowa, USA, with a workforce of 51-200 employees. Its website is https://www.agencybloc.com/.