Note: The job is a remote job and is open to candidates in USA. Syneos Health Commercial Solutions is seeking an experienced Director/Senior Director in Market Research & Analytics to support commercial insights generation and strategic decision-making. The role involves integrating diverse data sources into actionable recommendations and partnering with cross-functional stakeholders to inform key business decisions.
Responsibilities
- Integrate insights across qualitative and quantitative primary research, secondary data, syndicated reports, and advanced analytics to deliver clear, compelling narratives
- Lead voice-of-the-customer engagements (HCP, Patient, Payer) to inform strategic priorities
- Frame critical business questions and define key information needs
- Develop and execute research and analytics plans to deliver actionable insights on customers, competitors, and market dynamics
- Design and implement effective qualitative and quantitative research methodologies
- Take ownership of business challenges, recommending and executing best-fit approaches
- Introduce innovative techniques and best practices to enhance insights generation
- Develop and maintain KPI dashboards and performance trackers (e.g., leading indicators, market share, sales, key account insights)
- Manage end-to-end market research projects, including budget ownership and vendor oversight
- Lead agency selection and briefings, ensuring alignment on objectives and deliverables
- Evaluate vendor capabilities and ensure high-quality outputs
- Clearly communicate research rationale, hypotheses, and methodologies
- Deliver insights in a concise, actionable, and business-relevant format
- Identify and mitigate risks across research execution and vendor performance
- Partner cross-functionally with Commercial, Marketing, and Market Access teams
- Ensure customer insights are embedded into strategic decision-making and planning
- Present insights to senior leadership with clear recommendations and implications
- Drive alignment across stakeholders to support data-driven execution
- Rapidly ramp on business priorities, commercial strategy, and key stakeholders
- Assess existing research, data sources, and analytics capabilities
- Identify critical insight gaps tied to immediate commercial priorities
- Define key business questions and align on urgent research roadmap
- Launch priority research and analytics initiatives
- Execute high-priority research and analytics to inform near-term decisions
- Deliver initial insights readouts with clear, actionable recommendations
- Stand up KPI framework and begin tracking leading indicators
- Establish consistent insights cadence (dashboards, stakeholder updates)
- Deliver fully integrated insights across datasets to guide commercial optimization
- Launch robust KPI dashboards to track performance and market response
- Continuously refine strategy based on real-time data and stakeholder feedback
- Serve as a trusted advisor to leadership, shaping key decisions
- Identify next-phase opportunities and optimization initiatives
Skills
- Minimum of 10+ years of pharmaceutical/biotech experience in market research, analytics, or insights
- Expertise in qualitative and quantitative primary research methodologies
- Proven ability to integrate multiple data sources into actionable insights
- Strong understanding of HCP, Patient, and Payer insights frameworks
- Experience building KPI frameworks and performance tracking tools
- Demonstrated success managing vendors and external research partners
- Strong executive communication and presentation skills
- Ability to operate independently in a fast-paced, matrixed environment
- Bachelor's degree required
- Advanced degree preferred (e.g., MBA, MS, MPH, or related field)
Benefits
- Eligibility to earn commissions/bonus based on company and / or individual performance
- Health benefits to include Medical, Dental and Vision
- Company match 401k
- Flexible paid time off (PTO) and sick time
- Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work
- Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements
Company Overview
Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. It was founded in undefined, and is headquartered in Morrisville, NC, US, with a workforce of 10001+ employees. Its website is https://commercialcareers.syneoshealth.com/.