Note: The job is a remote job and is open to candidates in USA. Cenegenics is the global leader in longevity and performance medicine, transforming human health across five continents for nearly 30 years. The Email Marketing Specialist is responsible for building, executing, and optimizing email marketing campaigns and CRM automation programs, playing a critical role in enhancing the member experience and engagement with the Cenegenics brand.
Responsibilities
- Build, QA, schedule, deploy, and optimize email campaigns within HubSpot
- Execute day-to-day email production including audience segmentation, personalization, suppression logic, testing, and deployment
- Support lead nurture, consultation follow-up, referral, member engagement, re-engagement, and promotional campaigns
- Maintain brand consistency, messaging quality, and compliance across all email communications
- Monitor campaign performance and recommend optimizations to improve engagement and conversion
- Serve as the primary day-to-day HubSpot Marketing Hub user across emails, workflows, forms, lists, landing pages, CTAs, properties, and reporting
- Build and maintain automated workflows supporting lifecycle progression, consult scheduling, sales alerts, task creation, and re-engagement
- Create and manage audience segmentation, active and static lists, personalization tokens, suppression lists, and campaign assets
- Document workflow logic, naming conventions, QA procedures, and repeatable automation processes
- Troubleshoot workflow enrollment, property mapping, campaign tracking, and automation issues
- Support lifecycle marketing programs spanning prospect acquisition, lead nurture, consultation booking, member onboarding, retention, and re-engagement
- Translate marketing strategy into scalable automation workflows and customer journeys
- Partner with Marketing, Sales, Member Experience, and Operations to ensure seamless messaging and handoffs throughout the customer lifecycle
- Identify opportunities to improve nurture paths, audience segmentation, and lifecycle conversion
- Support accurate lead flow and lifecycle movement between HubSpot and Salesforce
- Partner with Sales, RevOps, and IT to troubleshoot CRM synchronization, field mapping, duplicate management, and lifecycle inconsistencies
- Ensure campaign activity, lead status, ownership, and customer data remain accurate across platforms
- Help improve CRM data quality, reporting consistency, and marketing attribution
- Build and maintain HubSpot landing pages and forms supporting campaigns and consultation bookings
- QA forms, notifications, routing logic, follow-up emails, and CRM integrations
- Support A/B testing across landing pages, forms, CTAs, subject lines, and audience segments
- Partner with Brand and Growth teams to deliver high-converting, mobile-friendly experiences
- Track campaign performance across email engagement, workflow performance, landing page conversion, and lifecycle metrics
- Analyze campaign performance using HubSpot and Salesforce reporting
- Conduct A/B testing and recommend improvements based on performance insights
- Connect lifecycle marketing efforts to lead conversion, consultation bookings, pipeline influence, and revenue outcomes
Skills
- Hands-on HubSpot expert with a passion for lifecycle marketing and marketing automation
- Strong understanding of Salesforce CRM and how marketing automation supports sales execution
- Highly organized with exceptional attention to detail and a disciplined QA mindset
- Analytical and data-driven, with the ability to translate performance metrics into actionable improvements
- Collaborative communicator who enjoys partnering across Marketing, Sales, RevOps, Operations, and IT
- Self-starter who thrives in a fast-paced, high-growth environment and takes ownership of execution from start to finish
- Continuously seeks opportunities to improve processes, automation, and customer experience
- 3–5+ years of experience in email marketing, lifecycle marketing, marketing automation, or CRM campaign management
- Hands-on experience building emails, workflows, forms, lists, landing pages, and reporting in HubSpot Marketing Hub
- Strong working knowledge of Salesforce CRM and HubSpot integration
- Experience with segmentation, personalization, lifecycle stages, lead management, and CRM data hygiene
- Experience performing QA for emails, workflows, automation, forms, and CRM data before launch
- Strong analytical skills with experience interpreting campaign performance metrics
- Excellent organizational, communication, and project management skills
- HubSpot Marketing Hub, Email Marketing, or Marketing Software certifications
- Experience supporting HubSpot-Salesforce integrations, lead routing, and lifecycle management
- Experience in healthcare, wellness, luxury services, membership-based businesses, or subscription models
- Familiarity with Canva, HubSpot CMS, Figma, or Adobe Creative Cloud
- Experience supporting consultative sales funnels, referral programs, or appointment-based marketing journeys
Benefits
- A flexible working environment
- 100% employer-paid medical, dental, vision, short-term disability, and life insurance/AD&D for eligible employees
- Voluntary supplemental benefits
- Health Savings Account with company contributions (based on plan selection)
- Employee Assistance Program (EAP)
- Worldwide Emergency Travel Assistance
- Paid vacation, sick leave, bereavement, jury duty, and 10 paid holidays
- Education assistance program
- Employee referral program
- Paid volunteer time off
- Team events
- Generous 401(k) company match
- Gym membership reimbursement
- Employee discounts
- Additional wellness-focused benefits
Company Overview