[Remote] Field Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Raptor Maps is a fast-growing climate tech company focused on solar energy software solutions. They are seeking a Field Marketing Specialist to manage their event portfolio, drive experiential demand generation campaigns, and enhance customer loyalty through creative in-person touchpoints.

Responsibilities

• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement
• Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. Build a repeatable playbook that turns each show into a multi-touch pipeline campaign
• Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact
• Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time
• Partner with sales to build the target list and align on on account strategy
• Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline
• Establish a measurement framework to help refine programs based on performance data and qualitative feedback
• Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones
• Get creative with the what, when, and how; and create intentional moments that strengthen relationships
• Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships

Skills

• 4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement)
• Track record of in-person programs that drove measurable, attributed pipeline
• Strong production instinct, with vendor and budget management chops
• Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together
• Marketing systems fluency, with HubSpot preferred
• Hands-on experience running account-based programs in close partnership with sales
• Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show)
• Customer advocacy or customer marketing experience
• Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience
• Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators

Company Overview