Note: The job is a remote job and is open to candidates in USA. DreamMaker Bath & Kitchen is a remodeling franchise, and they are seeking a Franchise Development Marketing Specialist to support their marketing and communications efforts. This role involves managing social media content, corporate communications, and franchise sales support while ensuring a seamless candidate experience.
Responsibilities
- Manage and publish social media content for Franchise Development as well as the President and the Recruiter’s channels
- Conceptualize, write, and strategize monthly social media content calendar
- Write SEO blog articles supporting franchise development and brand awareness goals
- Design graphics and marketing materials using Canva or similar tools for social posts, campaigns, events, and presentations
- Edit video clips for social media across Franchise Development, the President, and the Recruiter’s channels
- Update existing documents and collateral as requested, including content edits, design refreshes, and form updates
- Build, create content for, and distribute weekly, monthly, and quarterly corporate communications to the franchise network
- Capture franchisee and corporate staff stories and write articles for use in internal and external communications
- Research and compile semi-annual 4-part economic updates for distribution to the network
- Create content for monthly email campaigns to past leads, brokers, and prospective candidates
- Conduct regular broker territory checks and maintain accurate broker tracking records
- Monitor and respond promptly to territory inquiries and availability requests from brokers
- Enter and maintain weekly Franchise Development lead data in CRM and supporting spreadsheets
- Create lead reports, pipeline summaries, and other data reports as needed
- Scrub and maintain marketing lists, verifying contact and business information for brokers and candidates
- Update content, profiles, and test forms on approved Franchise Development portals on a consistent basis
- Create and update franchise sales collateral such as brochures, one-pagers, sell sheets, and presentation decks for use in recruiting and discovery
- Collect franchisee testimonials and develop case studies that highlight success stories for use across marketing channels and sales conversations
- Conduct periodic competitor research on other franchise brands by analyzing their positioning, marketing tactics, incentive offerings, and FDD changes
- Coordinate and prepare for candidate Discovery Days, including sending preparation emails to candidates and the internal team
- Managing calendar invites, agendas, and day-of schedules
- Ordering booklets, lunch, and coordinating supplies
- Coordinate Franchise Development events including VetFran and broker events—managing logistics, communications, materials, and follow-up
- Coordinate vendor meetings and take organized notes for follow-up
- Support the President and the Recruiter on various projects including research, reports, document creation, and other assignments as needed
- Research contractor license requirements and details across various states, counties, and cities
- Proactively identify opportunities to improve processes, templates, or workflows within the Franchise Development department
- Complete any additional tasks needed to support DreamMaker staff
Skills
- Franchise experience
- Proactive, highly organized, and detail-oriented
- Strong written communication skills
- Creative eye for design
- Ability to take initiative and anticipate needs
- Thrive in a fast-paced environment with consistent responsiveness and follow-through
- Ability to represent DreamMaker's brand and values in every interaction
- Experience managing and publishing social media content
- Ability to conceptualize, write, and strategize social media content calendar
- Experience writing SEO blog articles
- Ability to design graphics and marketing materials using Canva or similar tools
- Experience editing video clips for social media
- Ability to build, create content for, and distribute corporate communications
- Experience capturing stories and writing articles for communications
- Ability to research and compile economic updates
- Experience creating content for email campaigns
- Ability to conduct broker territory checks and maintain tracking records
- Experience monitoring and responding to territory inquiries
- Ability to enter and maintain lead data in CRM
- Experience creating lead reports and data reports
- Ability to scrub and maintain marketing lists
- Experience updating content and profiles on Franchise Development portals
- Ability to create and update franchise sales collateral
- Experience collecting testimonials and developing case studies
- Ability to conduct competitor research
- Experience coordinating and preparing for candidate Discovery Days
- Ability to manage calendar invites, agendas, and schedules
- Experience coordinating Franchise Development events
- Ability to support the President and the Recruiter on various projects
- Experience researching contractor license requirements
- Ability to identify opportunities to improve processes within the department
- Ability to complete additional tasks to support DreamMaker staff
- Authorized to work in and reside within the United States
- Ability to maintain a quiet, dedicated home workspace
- Reliable high-speed internet connection
- Candidates based in Texas are a plus
Company Overview