Note: The job is a remote job and is open to candidates in USA. HIP Creative is an orthodontic and dental marketing agency seeking a Google Ads Specialist to join their Paid Search team. In this role, you will create and optimize lead generation campaigns, analyze performance data, and communicate effectively with clients to drive success in a fast-paced, collaborative environment.
Responsibilities
- Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche
- Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing)
- Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies
- Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
- Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations
- Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans
- Content Creation: Creating precise, quality ad copy specific to client goals and priorities
- Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace
Skills
- Minimum of 2 years experience in a similar role
- Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche
- Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing
- Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions
- Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams
- Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI
- Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns
- Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace
- Detail-oriented mindset with a focus on precision in budget pacing and content creation
- Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements
Benefits
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/personal days)
- Remote position
- Full-time W2 position for domestic candidates ONLY
Company Overview
HIP Creative provides web design, web development, brand identity, SEO, advertising, lead generation, and email marketing services. It was founded in 2014, and is headquartered in Pensacola, Florida, USA, with a workforce of 51-200 employees. Its website is https://hip.agency.